Synopses & Reviews
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
About the Author
Pierre Mora is a professor at BEM Business School of Management in Bordeaux. He teaches Marketing for Small Business, Sustainable Marketing and Marketing for the Wine Sector, and is a leading economist and author.