Synopses & Reviews
What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In
The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement--identifying eight essential "win factors"--and why the key to success really is all in your head.
The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.
Review
An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11)
WomanAroundTown.com, 3/29/11
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”
Synopsis
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:
Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win
Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
Synopsis
"Whatever your goal, The Winner's Brain offers accessible, thought-provoking, immediately applicable strategies for success."--Frances Cole Jones, author of How to Wow
About the Author
Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.
Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.