Synopses & Reviews
"Jim Banister is a media luminary whose unconventional thinking breaks through the clutter of technobabble and unrealistic strategies."-Richard Reid, president, Nortel Networks-Emerging Markets
"Jim Banister is one of our most provocative and original thinkers. Instead of hype he offers insight. Instead of theory he offers practical ways of thinking about networked media that are of immediate strategic value. And he's entertaining, too."-Robert Mittman, director, Institute for the Future
A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media,"expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives.
The Internet boom (and subsequent bust) was only the most conspicuous element of a tectonic shift that's changing the face of the entire media landscape. With their unabated proliferation, cable, CD/DVD, satellite, wireless and many other formats continue to drive radical change in how everyone uses media. Banister illustrates how media has evolved (from the telegraph to McLuhan to wireless digital) into a central element of every company's business ("all companies are now media companies") and outlines vanguard ideas for how our conception of "programming"in this age of networked media must evolve to help us realize its true potential. Word of Mouse is essential reading for professionals and consumers eager to learn what these evolutions portend, both at work and at home.
Jim Banister is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing XQuest, a cross-pollination of electronic games and television, for USA Network.
Synopsis
A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media," expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives.The Internet boom (and subsequent bust) was only the most conspicuous element of a tectonic shift that's changing the face of the entire media landscape. With their unabated proliferation, cable, CD/DVD, satellite, wireless and many other formats continue to drive radical change in how everyone uses media. Banister illustrates how media has evolved (from the telegraph to McLuhan to wireless digital) into a central element of every company's business ("all companies are now media companies") and outlines vanguard ideas for how our conception of "programming" in this age of networked media must evolve to help us realize its true potential. "Word of Mouse "is essential reading for professionals and consumers eager to learn what these evolutions portend, both at work and at home.
Synopsis
An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industrys efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
About the Author
Jim Banister is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing XQuest, a cross-pollination of electronic games and television, for USA Network.