Synopses & Reviews
(back cover)
BARRON'S
BUSINESS
LIBRARY
Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations.
Writing a Convincing Business Plan
Third Edition
A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.
Synopsis
A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
Table of Contents
Preface
I. SUPPORTING DOCUMENTS FOR THE PRESENTATION PACKAGE
1 Packaging the Business Plan
2 The Executive Summary
3 The Financing Proposal
4 The Business Description
II. PREPARING OPERATING PLANS
5 The Industry Analysis
6 The Market Analysis and Sales Forecast
7 The Marketing Plan
8 The Operating Plan
9 The Organization Plan
10 The Financial Plan
Appendix to Chapter 10: What Is Financial Ratio Analysis?
11 Financing Fundamentals and Financing Sources
Glossary
Business Resources
Index