Synopses & Reviews
Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, andlt;Iandgt;Writing for a Good Causeandlt;/Iandgt; is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: andlt;BRandgt; andlt;UL TYPE=DISCandgt; andlt;LIandgt;Write the perfect proposal -- from the initial research and interviews to the final product andlt;LIandgt;Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds andlt;LIandgt;Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively andlt;LIandgt;Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit! andlt;/ULandgt; andlt;BRandgt; andlt;Iandgt;Writing for a Good Causeandlt;/Iandgt; provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Review
Allan Luks Executive Director, Big Brothers/ Big Sisters of New York City How do you convince an individual or organization not only to feel comfortable or good donating to your cause -- but eager to do it? andlt;Iandgt;Writing for a Good Causeandlt;/Iandgt; shows you the essential communication and human steps that lead to this goal.
Review
Sheila Dennis Director of Development, Union of Concerned Scientists Told from the trenches in a very entertaining style, andlt;Iandgt;Writing for a Good Causeandlt;/Iandgt; is a terrific resource for fundraising veterans and newcomers. I laughed out loud reading it! For those of us who spend every day working to make the world a better place, this guide will help make your proposals stand out.
Review
Andy Robinson author of andlt;Iandgt;Grassroots Grants: An Activist's Guide to Proposal Writingandlt;/Iandgt; Practical, hands-on advice leavened with humor and attitude. The final section -- how to get your proposal out the door in a hurry -- will be warmly welcomed by all the procrastinators among us. Take heart, help is on the way.
Review
Betty J. Marmon Director of Development, Philadelphia Museum of Art Barbato and Furlich are superb -- a dynamic development duo! They have finally managed to demystify the purpose and process of development writing. Newcomers and seasoned professionals alike can benefit from their candor and the behind-the-scenes insights found in andlt;Iandgt;Writing for a Good Cause.andlt;/Iandgt;
Review
Eric Graham President and CEO, Children's Express Worldwide This book is packed with gems about what's at the heart of fundraising -- sincerity, humor, perseverance. It should be required reading for anyone entering this field.
Review
John Sawhill President and CEO, The Nature Conservancy The best guide I've ever read for developing effective and persuasive fund-raising materials.
Review
Richard Moe, President National Trust for Historic Preservation Certain to become the definitive word, and an essential tool, for those who seek to write persuasive proposals.
Review
Peggy Dean Glenn Associate Dean for External Affairs, Nicholas School of the Environment, Duke University A rare find -- filled with winning strategies, practical ideas and clear examples. I am recommending it to my entire staff.
About the Author
andlt;Bandgt;Joseph Barbatoandlt;/Bandgt; is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.
Table of Contents
andlt;Bandgt;Contentsandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;Introductionandlt;BRandgt;andlt;BRandgt;andlt;Bandgt;PART 1: THE WACKY WORLD OF FUND RAISINGandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit Worldandlt;BRandgt;andlt;BRandgt;2. Today's Development Office: Who Does What and Whyandlt;BRandgt;andlt;BRandgt;3. The Role of the Writer: Using Words for a Causeandlt;BRandgt;andlt;BRandgt;andlt;Bandgt;Part 2: Writing the Perfect Proposalandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;4. The Marriage Proposal: Asking from Strengthandlt;BRandgt;andlt;BRandgt;5. Getting Your Material Together: How to Research and Interviewandlt;BRandgt;andlt;BRandgt;6. Parts of a Proposal: Making Each Section Singandlt;BRandgt;andlt;BRandgt;7. After the Proposal: Thank-You Letters and Reportsandlt;BRandgt;andlt;BRandgt;andlt;Bandgt;Part 3: The Writer's Craftandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;8. Seat of Pants to Seat of Chair: How to Get Startedandlt;BRandgt;andlt;BRandgt;9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Againandlt;BRandgt;andlt;BRandgt;10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polishedandlt;BRandgt;andlt;BRandgt;11. The Persuasive Argument: From Angry Letters to Ads and Editorialsandlt;BRandgt;andlt;BRandgt;andlt;Bandgt;Part 4: Case Statements and Other Big-Money Materialsandlt;/Bandgt;andlt;BRandgt;andlt;BRandgt;12. Case Statements: Striking a Noble Noteandlt;BRandgt;andlt;BRandgt;13. Newsletters: How to Write, Edit, Design, and Printandlt;BRandgt;andlt;BRandgt;14. Writing for the Electronic