Synopses & Reviews
Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Writing for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.
About the Author
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.
Table of Contents
Writing in the Fashion Environment
Effective Fashion Communications
The Writing ProcessFashion Journalism
Writing for Newspapers
Writing for Magazines
Writing for Broadcast MediaFashion Promotion Communication
Writing for Advertising
Writing for Public Relations
Writing for New MediaOther Forms of Fashion Writing
Writing Business Communications
Writing Employment Messages