Synopses & Reviews
Let Jim McCann and Julie McCann-Mulligan - the creative team from the nation's #1 distributor of fresh flowers at 1-800-Flowers - show you fabulous, innovative ways to add nature's beauty to your home. Flower arranging has never been this easy-or this much fun!
A sunny, fresh bouquet of daffodils enchants with the promise of spring. A sprig of tiny blush pink roses tucked into a silver bud vase makes a quiet statement of love and romance. Throughout the year, nothing speaks to the beauty of life's everyday joys and special occasions like flowers. With the inspiration of this gorgeous full-color book from the nation's leading source of fresh-cut and seasonal flowers, anyone can learn how to have fun with flowers in novel and delightful ways.
Here you will find:
- Flower arranging basics-equipment you need to get started; tips on cleaning, cutting, and conditioning stems; guidance on design principles of color and texture, balance and proportion
- A glorious celebration of the seasons-with such choices as dogwood, tulips, and lilacs in spring; zinnias, sweet peas, and peonies in summer; sunflowers, chrysanthemums, and decorative gourds in autumn; poinsettias, holly, evergreen boughs, and pine cones in winter
- Dozens of original presentations, both elegant and whimsical-from a fresh vegetable vase made of beautiful green asparagus to a stylish place setting and napkin ring of lemon leaves and fragrant seeded eucalyptus
With step-by-step instructions and sidebars sprinkled throughout providing insider secrets, shortcuts, creative solutions to commonly asked questions, and some advanced techniques, A Year Full of Flowers will turn any flower lover into an inventive flower arranger.
"If you want to be a leader in any type of organization, read Talk Is (Not!) Cheap
. It is full of helpful suggestions by someone who has learned when to listen and when to talk. His conversational leadership shows us how we can reach people with our spoken words, whether in the boardroom or before a large audience. McCann proves that nice guys can finish first." —Former U.S. Senator Bill Bradley
“Conversation drives business. Having spent the past fifteen years working with entrepreneurs, I know that new companies either succeed or fail based on their ability to connect--with their investors, their customers, their employees, and their communities. In Talk Is (Not!) Cheap, Jim McCann shows why emails and PowerPoint decks are a poor substitute for the natural connections that arise when people pause to talk—and listen—to one another. Entrepreneurs of all stripes would be well advised to pick up this book.” —Linda Rottenberg, Co-Founder and CEO of Endeavor
“Jim McCann is a great teacher in the art, science, and heart of leadership. At a time when so many people are just talking at one another, Talk Is (Not!) Cheap is an important reminder for all of us to get back to basics, listen, and rediscover what it means to have true dialogue. Honest, refreshing, and immediately actionable.” —Clara Shih, author of The Facebook Era
“Jim McCann sends us a wakeup call that face-to-face communication remains the essential tool for work, relationships, leadership, entrepreneurship, sales and so many other dimensions of social life. Talk Is (Not!) Cheap is full of down-to-earth, experienced, pithy advice from someone who clearly practices what he, well, converses.” —Daniel Isenberg, author of Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value
The creative team from the nation's top distributor of fresh flowers at 1-800-Flowers shows readers fabulous, innovative ways to add nature's beauty to their homes.
How to lead through conversation from the founder and CEO of 1-800-Flowers.com, the world's largest florist.
Jim McCann has spent his career talking. For McCann, the founder and CEO of the worlds leading florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most powerful leadership tool.
In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership—the process he developed to engage others and create forward momentum in the workplace—can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this book argues that the gift of gab may just be the most critical (and undervalued) skill set in todays workplace.
Lessons include how to overcome hesitation when diving into conversation with strangers and knowing when to just “shut up and listen!” McCanns practical advice comes from twenty years of experience as the voice of small business, and from meeting and exchanging ideas with other influential business leaders around the world.
Whether youre interacting with customers, pitching new business to a client, or seeking to be heard within your own company, Talk Is (Not!) Cheap will strategically transform the way you communicate and listen. With McCann as your guide, this important book will teach you how the art of conversation leadership can improve and joyously change your life.
About the Author
JIM McCANN is the founder and CEO of 1-800-Flowers.com, Inc. Today, his organization encompasses numerous gift brands and websites, including Fannie May Confections, The Popcorn Factory, Cheryls Cookies, 1-800-Baskets.com, FruitBouquets.com, StockYards.com, FineStationery.com, and Celebrations.com—in addition to a network of 1-800-Flowers franchise shops across the country. McCann is the author of Stop and Sell the Roses: Lessons from Business and Life and A Year Full of Flowers: Fresh Ideas to Bring Flowers into Your Life Every Day.
Table of Contents
1. Entrepreneurial Conversations 1
2. Conversation Management 23
3. Conversations with Customers 43
4. Conversations with Family 67
5. Conversations about Technology 85
6. Learning from Conversation Leaders 103
7. Global Conversations 119
8. Conversations with Community 127
9. Conversation as Currency 143
10. Talking Your Way Out of Trouble 159