Synopses & Reviews
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
Synopsis
The author of the marketing classic Selling the Invisible argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice and hard-won wisdom to help readers learn how to thrive in the business world.
Synopsis
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.
And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.
The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
About the Author
Harry Beckwith heads Beckwith Partners, a marketing firm that advices twenty-three
Fortune 200 clients. His four bestselling books have been translated into twenty-three languages.
Christine K. Clifford is a professional speaker, consultant, industry top producer, and the President/CEO of Christine Clifford Enterprises.