Synopses & Reviews
This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.
About the Author
Mark Yarnell and Rene Reid Yarnell are on the faculty of the nation's only college-certified course in network marketing at the University of Illinois, Chicago. Well known for their philanthropy, they have created a $70 million multilevel marketing organization that spans 20 countries. They divide their time between Reno, Nevada, and Gstaad, Switzerland.
Table of Contents
1: Ignoring the Rejection Rocket
Make rejection your ally instead of your enemy.
2: Avoiding the Management Trap
Reinforce self-sufficiency rather than dependency.
3: Dodging the Depression Torpedo
Maintain enthusiasm in spite of the inevitable setbacks.
4: Blocking the False Expectation Tank
Win through integrity rather than exaggeration.
5: Attacking the Warm List Warhead
Overcome your reluctance to offer a quality lifestyle to family and friends.
6: Fending Off the Scatter Bomb
Stay focused amidst all the distractions.
7: Eluding the Meeting Mines
Avoid the pitfalls of counterproductive meetings.
8: Unloading the Plug-In Pistol
Recruit and train your own people instead of depending on others.
9: Deflecting the Executive Explosion
Recognize the upside and downside of corporate executives joining MLM.