Synopses & Reviews
Review
"This book is like having your own little mentor.”
-Newsday
Review
“For those thinking about a real estate career, no need to fish too far. This book is like having your own little mentor.”
-Newsday
Review
"""A must read for anyone considering a career in real estate.""
-- Scott Taylor, Oregon Real Estate Commissioner, past national President, Association of Real Estate License Law Officials (ARELLO)
""When asked what book I recommend to new real estate agents, at the top of my list is Your Successful Real Estate Career by Dr. Kenneth W. Edwards.""
-- J. Lennox Scott, President, John L. Scott Real Estate
""A hard-hitting and comprehensive guide. A valuable book on the real estate shelf."" -- Dave Liniger, Chairman of the Board, RE/MAX International, Inc.
""Bravo on a great book! We should legislate its reading as an absolute requirement for getting a real estate license in all 50 states.""
-- Julie Garton-Good, DREI, Garton-Good Seminars, Orlando, Florida; three times ""International Real Estate Educator of the Year"""
Review
“…updated edition takes readers through the many opportunities and challenges ….so they know what to expect and how best to succeed.” -- NAR Weekly Newsletter
Review
"The Miami Herald: ""So what do you want to be when you grow up? If the answer has anything to do with real estate, check out Kenneth Edwards' comprehensive guide to all
aspects of the profession. While readable and even entertaining in places, his book could easily serve as a textbook for a Real Estate 101 course or as a nice addition to the library of a guidance counselor or career advisor."
Synopsis
A guide that takes you through the many opportunities and challenges you're likely to face in a real estate career, so you know what to expect and how best to succeed.
Your Successful Real Estate Career has long been the bible for countless aspiring real estate professionals. This updated and expanded fifth edition offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace.
Along with practical tools and enlightening real-world examples, you will find detailed, down-to-earth advice on topics including:
- getting a real estate license
- choosing an office
- winning clients
- avoiding typical career mistakes
- dealing with difficult clients
- selling to culturally diverse markets
- using the latest technology to improve efficiency and make more sales
- making long-term career decisions
Easy to understand, comprehensive, and candid, Your Successful Real Estate Career is the most valuable guide on the market to this rewarding and profitable profession.
Synopsis
One of the best-selling real estate career books of all time is back and better than ever The fifth edition of this indispensable resource offers all-new research up-to-the-minute guidance along with practical tools and real-world examples. Easy to understand, comprehensive, and candid, it's still the bible for aspiring real-estate professionals.
Synopsis
"One of the best-selling real estate career books of all time is back and better than ever! Your Successful Real Estate Career has long been the bible for countless aspiring real estate professionals. The book takes readers through the many opportunities and challenges they’re likely to face, so they know what to expect and how best to succeed. Now updated and expanded, the fifth edition of this indispensable resource offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace.
Along with practical tools and enlightening real-world examples, readers will find detailed, down-to-earth advice on topics including:
* getting a real estate license
* choosing an office
* winning clients
* avoiding typical career mistakes
* dealing with difficult clients
* selling to culturally diverse markets
* using the latest technology to improve efficiency and make more sales
* making long-term career decisions
* and much more!
Easy to understand, comprehensive, and candid, Your Successful Real Estate Career is the most valuable guide on the market to this rewarding and profitable profession."
Synopsis
"Since its first publication more than a decade ago, Your Successful Real Estate Career has been the bible for countless aspiring real estate professionals. With its practical guidelines and enlightening real-world examples, the book takes readers step by step through all the many different opportunities and challenges they’re likely to face.
The fourth edition features all-new chapters on how the profession is evolving, including how today’s professionals are using technology to make their jobs easier and more lucrative. It also includes important new information on selling to culturally diverse markets and dealing with difficult clients. Helpful tools include numerous checklists and a directory of up-to-date reference material, both in print and online.
Your Successful Real Estate Career is an ideal source of unbiased information for individuals considering this rewarding field -- and it will also serve as their career companion for years to come."
About the Author
KENNETH W. EDWARDS became a top-producing real estate professional after a distinguished Air Force career. A Realtor and licensed real estate broker, he is a graduate of the Realtors Institute (GRI) and is a member of the Real Estate Educators Association and the National Association of Real Estate Editors. He is the Book Review Editor for Real Estate Professional magazine. Ken Edwards holds a doctorate in education from the University of California at Berkeley. He lives in Corvallis, Oregon.
Table of Contents
"Preface
Acknowledgments
1. Is Real Estate for You?
It’s a Great Life ... If It’s the Life For Which You’re Suited
2. Getting Your License
Fun or Folly: Your Choice
3. Choosing a Company
For Better or Worse, for Richer or Poorer ...
4. Getting Started on the Job
Getting Organized and Beating the Drums
5. In the Beginning There Was . . . Agency
The Real Estate Profession’s Identity Crises
6. Real Estate and the Technology Revolution
7. Listing Residential Property
Finding the Sellers and Moving the Merchandise
8.. Selling Residential Property
Finding the Buyers, Listening to Them, and Satisfying Their Needs
9. Listing and Selling Specialized Properties
Custom-Built Homes, Investment Properties, Rural Properties, and More
10. Avoiding Problems
Things to Watch Out For From Day One
11. Dealing With Difficult people and Difficult Situations
Challenges - Not Problems (Right)
12. Client Follow-Up and Referrals
Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age
13. Surviving
Strategies for Staying Solvent and Staying Sane
14. Where To From Here?
Long-Term Options for Your Career
15. The Roads Less Traveled
Other Real Estate Career Possibilities
16. Special Messages for Special People
From Fast Trackers to Retirees
17. Change Happens
The Real Estate Profession’s Brave New World
18. A Final Encouraging Word
How to Succeed in Real Estate by Really Trying
Appendix A
Survey Results
Appendix B
Real Estate Commissions
Appendix C
Real Estate Resources
Appendix D
Real Estate Pre Test
Appendix E
Stefan Swanepoel Real Estate Trends Report
Appendix F
Targeting Hispanics of Mexican Heritage to Expand Your Business"