Synopses & Reviews
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isnt like traditional marketingand treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.
Highly recommended for anybody with anything to market onlineincluding him- or herself.” (In reference to 1st edition.)
"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabanis assertion that this is 'the last social media guide youll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market onlineincluding him- or herself."
from Library Journal
About the Author
Shama Hyder Kabani is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media. In 2009, BusinessWeek honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her most recent honor, comes from being named one of the Top 30 under 30 entrepreneurs by Entrepreneur magazine in 2011.
Table of Contents
1: Online Marketing Basics
2: Websites and Blogging
3: Social Media Marketing: What You Need to Know Before You Start
7: Google Plus
8: Social Media Advertising
9: Digital PR
10: Web Video and Beyond
11: Content Marketing
12: Creating a Social Media Policy for Your Organization
13: A Final Word on Social Media: Tools for Attracting Even More Business
Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice
Social Media Marketing Case Studies: Highlighting Real World, Best Practices