shopping cart
Save up to 30% on our Staff Picks
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Interviews | November 3, 2009

Sheila A.: IMG On Storytelling: The Powells.com Interview with Donald Miller

2 comments By Sheila A.

donaldmillerDonald Miller is a Christian writer, but the question that Miller asks with his latest memoir, A Million Miles in a Thousand Years, is applicable to... Continue »
  1. $13.99 Sale Hardcover add to wish list

    A Million Miles in a Thousand Years: What I Learned While Editing My Life

    Donald Miller
Ships free on qualified orders.
Add to Cart
$200.25
List price: $206.95
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
2 Remote Warehouse Business- Marketing

More copies of this ISBN:

This title in other formats:

Consumer Behavior: Building Marketing Strategy

by Del I. Hawkins

Consumer Behavior: Building Marketing Strategy Cover

ISBN13: 9780077294106
ISBN10: 0077294106
All Product Details

Only 2 left in stock at $200.25!

Synopses & Reviews

Synopsis:

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
back to top
back to top

Product Details

ISBN:
9780077294106
Author:
Hawkins, Del I.
Publisher:
Irwin/McGraw-Hill
Author:
Hawkins Delbert
Author:
Mothersbaugh David
Author:
Hawkins, Delbert
Subject:
Marketing - General
Subject:
Consumer behavior -- United States.
Subject:
Market surveys -- United States.
Subject:
Marketing - Research
Copyright:
2009
Publication Date:
January 2009
Binding:
Hardcover
Language:
English
Pages:
832
back to top

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.