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More copies of this ISBN:This title in other formats:Eveolutionby Faith Popcorn
Synopses & ReviewsPublisher Comments:If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should — no, must — be your chief target. Popcorn calls this "EVEolution" — a trend that will redefine the way companies create profitable and lasting relationships with their key consumers — women. In this groundbreaking audio program, Popcorn presents the eight essential truths about marketing to women. Review:"Popcorn is a real presence in the business world . . . she's got a roster of big-time clients that makes your head spin." (USA Today) Review:". . . EVEolution is a smart look at what makes female consumers tick and how to market to them. I'm impressed!" (Herbert M. Baum, president & CEO, Hasbro, Inc.) Synopsis:America's leading trend forecaster and bestselling author predicts the next revolution in American business: EVEolution. Using case studies, cultural signals, and statistical data, Popcorn shows that, within a decade, the companies that do the best job marketing to women will dominate every significant product and service category. Synopsis:190 million female consumers . . . $4.4 trillion in buying power . . . one book — the national bestseller now in paperback and newly revised — that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women. Description:Includes bibliographical references (p. [247]-250) and index. About the AuthorFaith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of The Popcorn Report and Clicking. An internationally known speaker on consumer trends, Popcorn lives in Wainscott, New York, and New York City. Lys Marigold was BrainReserve's Creative Director for 12 years. She lives in East Hampton, NY. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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