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Check for Availabilityout of stock. Click on the button below to search for this title in other formats.  Texts on Type: Critical Writings on Typography
Synopses & ReviewsPublisher Comments:Never before available! rare essays by critics, historians, and major type masters offer analyses of typography from the 1940s to the present. Includes unreprinted commentaries by legendary designers W. A. Dwiggins, Hermann Zapt, and Paul Rand. Book News Annotation:Reprints 50 essays and magazine articles about the history,
aesthetics, and practice of type design and typography written by
critics, historians, and type designers of the 20th century. The
collection surveys the anatomical, metaphysical, and cultural
implications of typeface development, drawing arguments from both
traditionalists and innovators who challenged convention.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:This anthology is designed to enrich the reader's understanding of 20th-century type design and typography. It contains more than 50 important, known and rare texts by critics, historians and type designers about the history, aesthetics and practice of type design and typography. Synopsis:Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unreprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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