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Contributors | November 10, 2009

Zachary Lazar: IMG Evening's Empire

0 comments By Zachary Lazar

Without knowing it, I'd always had two unspoken arrangements with the world. The first was that I would not trouble it with unpleasant conversation... Continue »
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    Evening's Empire: The Story of My Father's Murder

    Zachary Lazar
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Cases in Strategic Marketing

by Lew G Brown

Cases in Strategic Marketing Cover

ISBN13: 9780130863591
ISBN10: 0130863599
Condition: Standard
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Synopses & Reviews

Synopsis:

This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies, and involve "all" functional areas--Target marketing and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service and satisfaction; Financial analysis; and International. Appendices cover case analysis and financial analysis. Categorizes cases according to: Segmentation and Buyer Behavior; Industry Structure and Competitive Analysis; International; Product; Price; Promotion; Supply Chain and Distribution; Ethics and Social Responsibility; Comprehensive Cases. B>" For Marketing managers and strategists.
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Product Details

ISBN:
9780130863591
Author:
Brown, Lew G.
Author:
Rosenthal, David W.
Author:
Rosenthal, David
Author:
Brown, Lew G.
Publisher:
Prentice Hall
Location:
Upper Saddle River, NJ :
Subject:
General
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Advertising & Promotion
Edition Number:
2nd ed.
Edition Description:
Includes bibliographical references.
Series Volume:
no. 22
Publication Date:
January 2000
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
610
Dimensions:
10.26x8.24x1.17 in. 2.86 lbs.
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