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More copies of this ISBN:Age of Propaganda : the Everyday Use and Abuse of Persuasion (Rev 00 Edition)by Anthony Pratkanis
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Review:"We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."Philadelphia Inquirer "A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."George Gerbner, Dean Emeritus of the Annenberg School of Communication "The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."Mahzarin Banaji, Yale University "After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."James Randi, debunker of psychic fraud and author of Flim-Flam and The Mask of Nostradamus "I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrowor worse, your competitors will show you next week."Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University "A gold mine of valuable information and insights into the persuasion process."Robert B. Cialdini, Arizona State University, and author of Influence "A people's guide to baloney-detecting."Seattle Times Synopsis:Includes bibliographical references (p. [357]-397) and index.
About the AuthorAnthony Pratkanis is professor of psychology at the University of California, Santa Cruz. Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz. Table of ContentsOur age of propaganda — Mysterious influence — Mindless propaganda, thoughtful persuasion — The rationalizing animal — The four stratagems of influence — Words of influence — Pictures in our heads — Saddam Hussein : the Hitler of Baghdad? — Questionable persuasion — The power of decoys — The psychology of factoids — The credible communicator — Breakfast of champions, junk food for the self — How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? — The manufacture of credibility — Prizefighter slays eleven with one look : the influence of mass media models — Packages — Self-sell — Naked attics and neighborhood war heroes : on vividness in communication — Why do they keep repeating the same ads? — If you have nothing to say--distract them — If you want to gain an inch, ask for a mile--sometimes! — Protagoras' ideal : one-sided puffery versus two-sided debate — The fear appeal — The granfalloon technique — Guilt sells — What is the influence of one flower given? — The committed heart — To practice what you preach — The psychology of scarcity and the mystique of phantoms — Education or propaganda? — What is news? — On the ineffectiveness of information campaigns — Subliminal sorcery : who is seducing whom? — Persuasion direct — How to become a cult leader — Propaganda in the Third Reich : a case for uncertainty — Is forewarned forearmed? Or how to really resist propaganda — What we can do to stop propaganda in its tracks — Peitho's children.
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