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Feminism, Inc.: Coming of Age in Girl Power Media Cultureby Emilie Zaslow
"Zaslow's ultimate outlook for these girls is grim. Their wholesale purchase of corporate feminism shrink-wrapped with femininity leaves them with emotional contradictions that she calls 'cultural discordance.' Their powerful desire to be equal, respected and autonomous cannot be realized within a media culture interested in keeping girls as savvy shoppers." Jennifer Cognard-Black, Ms. Magazine (read the entire Ms. Magazine review)
Synopses & Reviews
Drawing on extensive research with a diverse group of seventy teen girls, Zaslow offers a critical account of the girl power moment in which feminism and femininity are shrink-wrapped together in one market-friendly package. With a focus on pop music and television, she skillfully explores the negotiative processes of teen girls as they make sense of girl powers new cultural narratives of femininity as well as its failure to offer strategies for real social change. Written in highly accessible language, this book charts new territory as it offers a rich account of the ways in which teen girls understand style, sexuality, motherhood, and feminism in girl power media culture, and how their desires, social experiences, and imaginings of the future are shaped in their relationship with a neoliberal girl power discourse.
This book explores how girls growing up in girl power media culture understand gender, self, empowerment, and resistance.
About the Author
Emilie Zaslow is Assistant Professor of Communication Studies at Pace University.
Table of Contents
Introduction: A Decade After Spice: Girl Power Media Culture in the New Millennium * Coming of Age in Girl Power Media Culture: Decentering Media/Centering Girls * “Wanna Get Dirty”?: Determining Authentic Sexual Subjectivity * The Cloaked Body: Narrating Self & Power Through Style * “Its like, its hard”: Independence, Motherhood, Careers and the Future * “If feminism is believing that women are humans, then I am a feminist”: Girls Define Feminism
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