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Original Essays | October 17, 2009
By Jessica Maxwell
My Catholic friend tilted her teacup like a fortune-teller. "You know," she said, "I think people who don't have God in their lives are like people...
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Powell's is a unique place to work that's a lot of fun and offers a competitive
benefits package. Also, we are an equal opportunity employer. It is our policy
to provide equal employment opportunities to all persons regardless of race,
color, religion, ancestry, sex, sexual orientation, gender identity, national
origin, marital or veteran status, union activity, physical or mental disability,
on-the-job injuries, age, or any status otherwise protected under applicable
federal, state, or local law, unless it is a bona fide occupational requirement
reasonably necessary to its operations. Whew!
That said, below are the current job openings at Powell's. If you don't
see any listed, that means we have no openings at the moment, but
please keep checking back as things open up all the time.
Download the Powell's Job Application.
Powells.comTitle: e-Commerce Marketing Manager
Job description: Powell's Books has grown into one of the world's
great bookstores, with six locations in the
Portland metropolitan area, and one of the most
successful e-Commerce book stores serving
customers worldwide.
We seek an experienced, entrepreneurial, and
data-driven e-Commerce professional to drive
online customer demand to new levels of success.
The e-Commerce Marketing Manager will develop,
manage, and influence key business initiatives
across internal and external organizations.
This role will focus on the implementation,
monitoring, reporting, and ROI of
performance-based strategies and tactics for
customer acquisition and retention, generating
sales utilizing online marketing vehicles to
decrease bounce rates, improve conversion, and
increase profit-per-customer. To help
accomplish these goals, the e-Commerce Marketing
Manager will inspire a team of marketing
professionals to excellence through feedback,
coaching, and goal setting.
Key Responsibilities:
- Develop, manage, and monitor customer acquisition and retention strategies and programs to drive customer demand, website traffic, sales, and customer loyalty. This includes: email marketing, affiliate programs, partnership marketing/content integration programs, product data feed driven programs, and other media-based business building activities
- Utilize a data-driven approach to make decisions about Powells.com, online marketing program details, user experience optimization, customer communication tactics, and online merchandising, including:
- Search Engine Optimization - Review current approach to SEO and make recommendations for improvements. Develop processes to ensure SEO best practices are in place and maintained. Work with third-party sites to develop quality, high value links back to Powells.com.
- Search Engine Marketing - Review current approach to paid keyword campaigns and make recommendations for improvements. Manage paid keyword campaigns, monitoring costs and conversion rates, including the development and deployment of custom landing pages. Recommend ways to improve conversion of product pages.
- Web Analytics - Drive the adoption and use of web analytics at Powells.com. Work with the development team to ensure Powells.com, site landing pages, and all marketing campaigns are properly tagged and tracked. Create and maintain regular reporting to the Powells.com management team focusing on key, actionable metrics.
- Lead, manage, and motivate the marketing team and create a culture of accountability
- Manage existing and new approaches to content presentation and publishing for Powells.com, as well as products, services, and offerings
- Drive new initiatives for merchandising and presentation of products, services, and offerings on Powells.com
- Improve business processes by collaborating with other internal organizations
- Stay abreast of changes in the online marketing environment, competitors, and trends to best serve the objectives of the organization and adjust plans accordingly
- Additional responsibilities include: project management, budget management, and vendor management
Requirements:
- Bachelor's Degree or equivalent on-the-job
experience; Master's Degree is a plus
- 5+ years of hands-on online marketing
experience; 5+ years of experience managing a
team
- Strong management skills with the experience to initiate, drive, and manage cross-functional
programs, and a history of leading and motivating
direct reports
- Excellent analytical and problem-solving skills
- Keen ability to identify business issues,
formulate plans to resolve these issues, and
effectively communicate the results to executive
management
- Exceptional knowledge of Google AdWords, Search Engine Marketing, Search Engine Optimization,Website Analytics, Affiliate Networks, Shopping sites, Email and industry best practices
- Experience with optimizing Search Engine
Marketing campaigns through ad, keyword, and
landing page optimization
- Proven ability to supervise and manage multiple projects and changing priorities while delivering superior results within given deadlines
- Strong oral, written, strategic thinking,
presentation, and negotiation skills
- Absolute ability to maintain confidentiality
- Love of books and reading
Application Process:
To apply for this position, please submit a cover
letter, resume, and Powell's Books job
application (can be downloaded for our website
www.powells.com) to adalia.corriveau@powells.com
Contact information: adalia.corriveau@powells.com
Title: Temps - Contact Center & eCommerce Fulfillment
Job description: We are no longer accepting applications for these positions as the closing date has now past. By this weekend, we will be contacting the applicants who best meet our business needs to schedule an interview. Thank you for your interest in Powell's Books.
Contact information:
CorporateNo jobs available right now.
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