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Stacy PermanDescribe your latest project.
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules is the story of the famed fast food chain. Although, one would be hard-pressed to find anyone who considers In-N-Out a mere burger joint. Its fans are legion: everyone from Julia Child to Heisman Trophy winner Troy Smith to Bob Hope has counted themselves among the devoted. Hatched in postwar Southern California, In-N-Out Burger opened in 1948 which also happened to be the same year when, just 45 miles away, a pair of brothers, Mac and Dick, launched a burger chain of their own called McDonald's. Although In-N-Out Burger invented the drive-through and helped pioneer the fast food industry, the founding Snyder family chose to steer a different course, staying private, family owned, and clinging to a simple philosophy based solely on quality. The story of In-N-Out Burger is the quintessential American success story one that influenced the cultural narrative of California before spreading east, eventually evolving into a cult phenomenon. Told through the colorful saga of the Snyder family, it is filled with cars, sibling rivalry, tragedy, a nasty lawsuit alleging boardroom coups and power grabs, a single heiress set to inherit hundreds of millions, and some of the freshest, juiciest hamburgers ever made.
Certainly one of the oddest occurred during college. I was one of those people who gave away samples at the supermarket. I spent many a weekend attempting to lure customers into stuffing their baskets with items they didn't really need. I handed out triangles of processed cheese, sausages, and, on one occasion, chocolates filled with Baileys Irish Cream because apparently it is illegal to give out actual samples of spirits.
Introduce one other author you think people should read, and suggest a good book with which to start.
Offer a favorite sentence or passage from another writer.
We all live, but we don't know the why or the wherefore. We all live with the object of being happy; our lives are all different and yet the same.
Anne Frank: The Diary of a Young Girl
How did the last good book you read end up in your hands and why did you read it?
Describe the best breakfast of your life.
What is your idea of absolute happiness?
What is your favorite indulgence, either wicked or benign?
Recommend five or more books on a single subject of personal interest or expertise.
Five Books That Will Haunt You Long after You've Finished Reading Them:
Mating by Norman Rush
The Cairo Trilogy by Naguib Mahfouz
The Man in the White Sharkskin Suit by Lucette Lagnado
Out of Egypt by André Aciman
Shot in the Heart by Mikal Gilmore
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Stacy Perman is a writer with BusinessWeek. A former correspondent for Time, she has also written for Los Angeles magazine, the Los Angeles Times, and the Wall Street Journal. She is the author of Spies, Inc.: Business Innovation from Israel's Masters of Espionage. Born in Los Angeles, she currently lives in New York.