Creative Renegade Media
Powells.com Gives Readers a Taste of Book Candy
Bookseller's podcast promises short, sweet, nutritious entertainment
October 18, 2005, Portland, OR Powell's Books, the pioneering bookstore that took its inventory to the internet before Amazon had served a single customer, has once again harnessed new technology to cultivate its unique culture of reading. Recorded on-site at Powell's in Portland, Oregon, the Bookcast at Powells.com presents interviews with the world's leading authors, breaking news from the book world, timely commentary, short readings, and a chance to win $1,000 worth of books all in easy-to-digest, twelve-or-so-minute servings.
Powell's has built an international audience around its in-depth author interviews and original essays, offbeat Q&As, and world-renown review partners. In crafting the Bookcast, Director of Marketing and Development Dave Weich wanted to extend the smart, irreverent tone that is the hallmark of the Powells.com brand, but also "to reach beyond our core audience to those people who want something lighter, faster, and more conducive to a busy lifestyle. Very few people have the time or the interest to sit down for a 30-minute (or longer), un-ironic radio program about books," explains Weich. "We want this to be like a Flintstones vitamin for readers; like nutritious candy."
The first few installments of the Bookcast at Powells.com include interview segments with authors Aimee Bender, Chuck Klosterman, Salman Rushdie, Zadie Smith, Carl Hiaasen, and Patti Smith, as well as a live music performance by Queens of the Stone Age. During each episode, listeners have a chance to call in to win a shopping spree at Powells.com.
The Bookcast at Powells.com is available at:
...as a free download at the iTunes music store; and at fine podcast purveyors everywhere.
About Powell's Books and Powells.com
An independent bookseller since 1971, Powell's serves the Portland, Oregon, area with four general bookstores and two specialty stores. Its flagship store takes up an entire city block, offering 68,000 square feet of used, new, rare, and out-of-print books. Online since 1994, Powells.com offers the combined inventory of its six retail locations and five warehouses about four million books in all. The site features exclusive author interviews and essays, as well as a stable of internationally respected book reviewers and content partners. Forbes magazine crowned the site a "Forbes Favorite," applauding its "huge selection of new, used and rare books, all swathed in smart content."