Lost Fans Flock to PowellBooks.Blog
Living Lost author J. Wood Analyzes Weekly Episodes
February 20, 2008, Portland, OR On Thursday, January 31, the fourth season of the groundbreaking TV series Lost debuted to sensational ratings on ABC. The next day, Living Lost author J. Wood resumed his post-show analyses on the Powells.com blog making just as big a splash in a different medium.
Dubbed "the best Lost blogger" by Jeff Jensen of Entertainment Weekly, Wood quickly became a blog favorite with both the series' dedicated fans and Powells.com readers after his posts debuted in February 2007. During Wood's 16-week residency, the author tracked literary allusions, complicated symbolism, historical references, and countless other elusive details in each episode of the hit show's third season.
Wood's analyses have drawn a large and dedicated readership, and provoked lively exchanges, generating hundreds of comments from readers. All of Wood's Season Three posts are archived on Powell's blog.
J. Wood's insight and understanding of Lost is shared in his book Living Lost, released in January 2007. "We're grateful that Powell's provides this amazing platform to extend the ideas in Living Lost," said G. K. Darby of Garrett County Press. "The positive response from Powell's customers has us doing cartwheels."
Powell's Books launched its blog in November 2005. Hosted by the passionate employees at Powell's and featuring a lively cast of guests that includes New Yorker staff writer Susan Orlean, independent recording artist Kristin Hersh (Throwing Muses, 50 Foot Wave), and designer Chip Kidd, PowellsBooks.blog delivers a variety of timely news, reviews, and commentary, seven days a week.
In creating the blog, Powell's director of marketing and development Dave Weich wanted to share information about literature, the book industry, and authors that does not easily fit into other areas of the Powells.com website. "We have access to information that our customers may not find through traditional media channels," said Weich. "Visiting authors and up-to-date book news, more recommendations than a person can handle the blog is meant to be a window to that world."
An independent bookseller based in Portland, Oregon, Powells.com offers the inventory of six Powell's brick-and-mortar stores and five warehouses approximately four million books in all. Online since 1994, Powells.com has developed a unique business model based on a broad inventory of new, used, rare, and out-of-print books, and a stable of internationally respected book reviewers and content partners. The award-winning site features timely content from the Atlantic Monthly, the New York Review of Books, the New Republic, and others, plus staff picks, monthly contests, and exclusive author interviews and essays.