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Powell's in the Press

Contact: Deborah Pleva
Portland Farmers Market
deb@leeweinstein.biz
(503) 250-4750
Kim Sutton
Corporate Marketing Manager
Powell's Books
503-228-4651 ext. 5851
kim@powells.com

Portland Farmers Market and Powell's Books

Partner to Offer Market Shoppers Books at Saturday PSU Market

April 7, 2009, Portland, OR—The Portland Farmers Market and Powell's Books have partnered to provide Portlanders new and used books at Portland Farmers Market's PSU location. Powell's will set up a 10-foot by 20-foot booth featuring a curated selection of new and used books the last Saturday of each month, beginning April 25 through October 24. The collections will focus on topics that are relevant to the market season, for example seed gardening in the spring, barbequing in the summer, and preserving in the fall.

"Two iconic Portland organizations are coming together to provide our shoppers a wonderful collection of books to help market-goers prepare and store the region's bounty and grow some of their own food," says Ann Forsthoefel, Portland Farmers Market executive director. "This partnership with Powell's provides resources to allow our community to get the most of out of the market throughout the spring, summer and fall, and to help build a vibrant local food economy."

Michael Lamb, customer services manager of Powell's Books is also excited about the partnership, "The Portland Farmers Market and Powell's Books are a perfect match, bringing together two of Portland's greatest loves: food and books. Our participation in the farmers market is natural extension of our sustainability efforts and that is part of the reason why we'll offer used books at the market."

Powell's Books at the Market
The 2009 series of collections includes:

  • April 25: Going to Seed
    Seed gardening and composting
  • May 30: Localvores
    Preparing local food and eating locally
  • June 27: Birds and Bugs
    The care and feeding of chickens and bees
  • July 25: Berries
    Cook 'em, eat 'em, store 'em
  • August 29: BBQ
    Build it and they will come
  • September 26: Preserving
    Capturing the harvest
  • October 24: Fun with Fungi
    Hunting and cooking the elusive mushroom

Throughout the summer, local authors will be stopping by the booth to sign and talk about their books. Also part of the partnership, Powell's will donate 10 percent of the gross sales to Portland Farmers Market, a 501(c)6 nonprofit, to help the organization fulfill its mission to operate vibrant farmers markets that contribute to the success of local food growers and producers, strengthen the food economy and serve as community gathering places.

In addition to Powell's presence at the market, the Powells.com website will also host an aisle of books featured at the market and feature the Portland Farmers Market in its Portlander's page. (www.powells.com/Portland) Powell's shoppers will also receive a postcard entitled "Follow Your Bliss" that shows mass transit routes to and from Powell's and Portland Farmers Market.

About Portland Farmers Market
Founded in 1992, Portland Farmers Market, a nonprofit 501(c)6, brings the best of the country to the heart of the city by supporting the region's farmers and creating vibrant urban marketplaces where growers and consumers come together. This nonprofit's staff of four full-time and four part-time employees aims to grow, nourish and inspire the community by staging weekly markets in five different locations throughout the Portland area from March until December. In addition to managing the markets, Portland Farmers Market has been an early leader in Portland's sustainability movement and has served as an incubator for small businesses. With more than 250 vendors from Oregon and Washington — including farms, bakeries, nurseries, meat and seafood providers, cheese makers and specialty food producers — Portland Farmers Market is a true showplace of Northwest agriculture. Portland Farmers Market is generously supported by community partners West Coast Bank and Mix. To see what's growing, visit www.portlandfarmersmarket.org.

About Powell's Books and Powells.com
Powell's is an independent bookseller serving the Portland, Oregon, area since 1971, with four general bookstores and two specialty stores. Its flagship store takes up an entire city block, offering 68,000 square feet of used, new, rare, and out-of-print books. Powells.com offers the combined inventory of its six retail locations and five warehouses — approximately four million books in all. The site features exclusive author interviews and essays, as well as a stable of internationally respected book reviewers and content partners.

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