New Republic, Salon.com, Esquire, and The Atlantic Team Up with
Powells.com to Provide Book Reviews Online
29, 2001, PORTLAND, OR Powells.com today announced
that Esquire, The New Republic, Salon.com, and The Atlantic will
provide its shoppers with full-length book reviews to be posted
daily on the independent bookseller's web site and distributed through
a free email subscription service. Each weekday, Powells.com will
send subscribers a full-length book review from one of its four
reviewers. Reviews on the fifth day will be provided by members
of the bookseller's staff.
"We're thrilled to offer this new service to our online customers,"
said Michael Powell, the president and founder of Powell's Books.
"We know we can get customers the books they want at competitive
prices. This new Review-a-Day program, led by these incredible reviewers,
will help readers make informed decisions about which books are
Today's announcement follows recent bookselling agreements between
Powell's and Salon.com, Esquire.com, and The New Republic Online.
The three leading content sites link all new book-related content
to Powells.com for online ordering.
"As one of the foremost independent publications on the web, we're
especially pleased to be working with one of America's foremost
independent booksellers," said Laura Miller, Salon.com's Editorial
Director. "We believe that the Web - both by informing people about
books through venues like Salon.com and by giving them access to
books through services like Powells.com - has an important role
to play in fostering reading and literary culture."
Review-a-Day's first week will feature The New Republic's original
review of Catch-22, first published in 1961 and still considered
by many to be the definitive take on Joseph Heller's classic novel.
Salon.com, meanwhile, reviews Philip Roth's latest effort, The Dying
Animal, while The Atlantic and Esquire tackle new nonfiction releases.
Day by day, readers can expect book reviews representing a wide
range of subjects and styles. In Monday's debut, for instance, Dave
Weich of Powell's considered a cookbook that teaches you, among
other culinary tricks, how to cook on your car engine.
An independent bookseller in Portland, Oregon, since 1971, Powell's
stocks more than 1.5 million used, new, rare, and out-of-print titles
at seven stores and two warehouses. Powells.com features recommended
titles at up to 75% off and a wide selection of technical books,
textbooks, children's books, and ebooks, plus monthly contests and
exclusive author interviews. Yahoo! Internet Life magazine crowned
Powells.com "Best Book Site 2000" and Forbes rated the online bookseller
"Best of the Web - Spring 2001." Powell's continued success, particularly
its profitability, appears all the more impressive in light of recent
industry trends. The Industry Standard noted, "Few others in this
widely populated industry have the resources or unique core competence
to launch such a successful site."
The New Republic
As America's preeminent journal of opinion, The New Republic's mission
is to challenge its readers to look beyond conventional wisdom and
consider society's most urgent issues within the context of history
and culture. The New Republic Online features a selection of articles
from the print magazine each week as well as online-only content
from writers such as Jed Perl and Stanley Kauffman. TNR Online also
includes an online-only section entitled Cyberspace, bringing New
Republic-style criticism and wit to the new questions of the politics,
arts, law, and culture of the Internet. TNR Online draws from its
86-year archives of the magazine to bring a degree of context and
history to the Internet that most magazines on the web simply can't
Founded in 1995, Salon.com is a leading Internet media company that
produces 10 award-winning, original content sites and hosts two
communities -- Table Talk and The WELL. In May 2000, Salon acquired
MP3Lit.com, a pioneering Web company offering quality spoken-word
and audio literature recordings. In October 2000, Salon.com launched
Salon Audio, a site offering 24-hour music programming, daily downloads
and streaming audio from Salon's favorite columnists, as well as
hundreds of downloadable versions of short stories, poems and interviews
in MP3 and Real Audio formats. In December 1999, Salon.com announced
a content and equity agreement with Rainbow Media Holdings, Inc.,
a subsidiary of Cablevision Systems Corp. and NBC. Strategic wireless
distribution partners include AvantGo, Omnisky, Palm.net and Skytel.
For more than 68 years, Esquire has helped define, reflect, and
celebrate what it means to be an American man. As the only general-interest
lifestyle magazine for sophisticated men, Esquire speaks to the
diversity of their passions with spirited storytelling, superb style,
and smart service. Esquire.com extends the magazine's mission onto
the Internet, with emphasis on tools and features designed to improve
the daily lives of men, from book reviews to style advice to cocktail
recipes and everything in between.
For over 140 years, The Atlantic has helped define the political,
social, and cultural dimensions of our national character through
superior and insightful writing. The Atlantic Online extends this
writing to the Internet, presenting the contents of the print magazine
alongside web-exclusive features, to create an unparalleled online
publication. The site has been nominated for four National Magazine
Awards in New Media and was named the best literary site on the
Web for 2000 by Forbes magazine.
For more information, click here.