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Powell's Kicks Off Effort to Donate 55,000 Books to Portland and Beaverton Schools
Introduces Schoolbook Challenge:
January 11 February 28

January 11, 2005, Portland, OR —For the next seven weeks, Powell’s Books is challenging the community to help donate more than 50,000 books to Portland and Beaverton Public Schools. Through the newly created Schoolbook Challenge program, Powell’s will donate ten books for every one contributed by a member of the community in the form of a $5.95 book pledge.

Over the past nine years, Powell's has donated approximately 40,000 books to these schools through its former program, It's for Kids. This year, with the help of school administrators and librarians, the bookseller has redesigned the program to significantly increase the flow of books into local schools. With the new School Book Challenge program, in just one year, Powell’s hopes to supply 55,000 books to local students, exceeding all It’s For Kids donations of the prior nine years combined.

The purpose of Powell’s Schoolbook Challenge is to both maximize the size of the donation and to heighten the public’s awareness of the needs of public schools. To reach the goal of 55,000, Powell’s is challenging its customers to make contributions in the form of “book pledges”, each valued at $5.95 and good toward one new schoolbook. The pledges can be purchased at all Powell’s Books locations and online at In turn, Powell’s will match each pledge with 10 additional books, up to a maximum of 50,000 books. These will encompass a wide assortment of reading material – including picture books and novels; history, math, and social science; dictionaries, reference, and language learning tools.

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