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| 12 | Remote Warehouse | Psychology- General |
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
by Doug Mckenzie-mohr
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About This Book
ISBN13: 9780865714069 |
Synopses & Reviews
Publisher Comments:
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
Synopsis:
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
What Our Readers Are Saying
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Average customer rating based on 1 comment:
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Mary Ellen, June 11, 2008 (view all comments by Mary Ellen)
Dr. Doug McKenzie Mohr’s book has rapidly become a standard reference for those Environmental Educators who embrace change and measurement of results in their field. This detailed, yet concise, handbook provides case studies as examples to help the extension specialist develop sound, sustainable community environmental education programs. Developed around community based social marketing (his website is www.cbsm.com), the mechanisms this book advocates will provide not-for-profits the background to be successful with their fundraising as their proposals will be objective results-based not subjective. To my knowledge Mohr’s book is used by the British Columbia Ministry of Environment to determine whether environmental education programs will move forward. Mohr also provides very thorough training workshops to augment his book. As a Canadian Silver Environmental Learning Award winning educator, I thoroughly recommend this handbook as a staple in any environmental library.
Product Details
- ISBN:
- 9780865714069
- Subtitle:
- An Introduction to Community-Based Social Marketing
- Author:
- Author:
- Author:
- Publisher:
- New Society Publishers
- Location:
- Gabriola Island, BC :
- Subject:
- Environmental Science
- Subject:
- Environmental Conservation & Protection
- Subject:
- Sociology
- Subject:
- Future Studies
- Subject:
- Sustainable Development
- Subject:
- Environmental responsibility
- Subject:
- Development - Sustainable Development
- Subject:
- Environmental Conservation & Protection - General
- Subject:
- General Psychology & Psychiatry
- Edition Description:
- Includes bibliographical references (p. 140-149).
- Series:
- Education for Sustainability Series
- Series Volume:
- 97-441
- Publication Date:
- January 1999
- Binding:
- Paperback
- Grade Level:
- General/trade
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 160
- Dimensions:
- 8.95x5.99x.40 in. .60 lbs.
