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Mindless Eating: Why We Eat More Than We Think
by Brian Wansink
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About This Book
ISBN13: 9780553804348 |
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Synopses & Reviews
Publisher Comments:
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating — or why you're even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office — even at a vending machine — wherever you decide to satisfy your appetite.
Review:
"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly "(Copyright Reed Business Information, Inc.)
Review:
"According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally 'bottomless,' but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, 'try to be the last person to start eating.' Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen." Publishers Weekly (Copyright Reed Business Information, Inc.)
Review:
"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." Booklist
Review:
"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald
About the Author
Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.
From the Hardcover edition.
What Our Readers Are Saying
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Average customer rating based on 2 comments:
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Janelle, May 31, 2007 (view all comments by Janelle)
This is simply a great book. As a nutritionist of more than 20 years, I have read many of the studies the author Brian Wansink reviews. These studies are sometimes hard to believe because they tell us (and Brian Wansink tells us) that despite our best intentions, despite our intelligence and caring deeply about eating well and eating "appropriately" "normally"that we *all* are manipulated into eating much more than we think. I gained a new insight into these now well known studies-reading about them again in a new context that expands their meaning and usefulness. I did appreciate his mention of Barbara Rolls' book (Volumetrics)-in fact I discuss that routinely in the group and individual classes I teach each month on weight control. The American Dietetic Association also agrees that her books that, rather than pointing to specific foods that can "cure" the reader's weight struggles, encourages a well balanced approach that can help gradually bring about slow weight loss and in general, healthful eating. How radical is that? What Mom said, what those women in white coats (Dietitians!) say that we have been avoiding all our lives, may have some validity. I know that "Mindless Eating" will only help those who are willing to let go of their disbelief that science knows a part of them better than they know themselves. This book is about human nature. This book is about how our lives many not really be our own, that forces around us(who have done their marketing research homework) manipulate us daily into doing their bidding. And we don't notice it. Everyone should read this book.
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Currer1013, March 22, 2007 (view all comments by Currer1013)
This book is nothing new. It focuses on "the obesity epidemic," a fear-mongering term that's frequently bandied about (and usually accompanied by photographs of fat bellied, headless torsos). Mostly, it's bad social science. It confuses correlation with causality, a freshman sociological mistake. Yes, there is a correlation between heart disease and obesity, but there's also a correlation between heart disease and living in an industrialized nation, your race, gender, etc. In fact, there is a higher correlation between heart disease and being UNDERweight than being overweight.
Wansink's book is another pseudo-sociology that Puritanizes food and weight and labels fat people as lazy, food obsessed, stupid slobs, just like every other stereotypical portrayal. For a better analysis, see Barry Glassner's The Gospel of Food or Paul Campos's The Obesity Myth.
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Product Details
- ISBN:
- 9780553804348
- Subtitle:
- Why We Eat More Than We Think
- Author:
- Author:
- Author:
- Publisher:
- Bantam Books
- Subject:
- Nutrition
- Subject:
- Food habits
- Subject:
- Compulsive eating
- Publication Date:
- October 2006
- Binding:
- Hardcover
- Language:
- English
- Illustrations:
- Y
- Pages:
- 276
- Dimensions:
- 8.62x5.80x.91 in. .94 lbs.
