Used Book Alerts 
Green Marketing: Opportunity for Innovation
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About This Book
ISBN13: 9780844232393 |
Synopses & Reviews
Publisher Comments:
From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world — the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to:
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image
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Product Details
- ISBN:
- 9780844232393
- Subtitle:
- Opportunity for Innovation
- Foreword:
- Ottman, Jacquelyn A.
- Author:
- Publisher:
- NTC/Contemporary Publishing Company
- Location:
- Lincolnwood, Ill. :
- Subject:
- Marketing - General
- Subject:
- Green marketing
- Edition Number:
- 2
- Publication Date:
- November 1997
- Binding:
- Trade Cloth
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 224
- Dimensions:
- 9.28x6.28x1.07 in. 1.36 lbs.
