Compelling evidence links the chemicals in household products to cancer, asthma, allergies, multiple chemical sensitivity syndrome — also known as environmental illness — hormonal disruption, reproductive and developmental disorders, and other conditions. Yet cleaning products are exempt from the full ingredient disclosure on product labels as required for food and personal care products and enter the marketplace with little or no testing for potential health risks.

Naturally Clean explains the dangers of traditional cleaners and provides illuminating statistics that illustrate how the chemicals found in almost every home are known or likely to cause a host of serious health problems. The book's easy-to-understand introduction discusses basic household chemistry, concepts of toxicity and types of toxic exposure, and the difference between natural, organic, and synthetic chemicals.

A room by room guide provides tips for:

• a healthier kitchen
• keeping your bedrooms safe
• mold, mildew and soap scum: spotless bathrooms, and
• special precautions for cleaning children's rooms.

Naturally Clean also features a comprehensive Product Selection Guide that analyses over 300 natural and traditional cleaners: everything from laundry products through oven cleaners, disinfectants, spot removers, carpet cleaners and bathroom cleaners. This handy, easy-to-use reference rates the household cleaning products found on the shelves of natural food and grocery stores providing Seventh Generation's pick of your healthiest and safest options. A resource guide tells readers where to find additional information, and an at-a-glance glossary helps understand key terms.

"From the esteemed experts in the field comes the final word on keeping your home clean without jeopardizing your health. Naturally Clean by Jefferey Hollender, Geoff Davis, Meika Hollender and Reed Davis covers the history of cleaning products, their effects on humankind, and substitutes for dangerous products in a clear and readable book that would be a worthy addition to anyone's library." Nell Newman, President, Newman's Own Organics

"The Greek root of the word 'ecology' means 'house.' Environmental issues, therefore, are essentially about how we care for our home, or the commons — the publicly owned resources, such as air, water, wildlife and fisheries — that cannot be reduced to private property. Political activism is the best way for concerned citizens to make a difference, but it's also important for each of us to practice an environmental ethic in our everyday lives. Naturally Clean is an excellent guide to how we can ensure a safer home for ourselves and our families. I highly recommend this book as an outstanding collection of information for reducing our use of toxic products and protecting our nation's water supply." Robert F. Kennedy, Jr., President, Waterkeeper Alliance

"Redefining what a clean, safe and healthy home really is, Naturally Clean is eye-opening and essential to anyone who cares about their own and their family's health." Maria Rodale, Vice Chairman of the Board, Rodale, Inc.

"If you have children in your home, Naturally Clean is a book you should read. It gives invaluable advice about how to keep your home clean while protecting your little ones from hazardous chemicals. It is a very sensible book." Dr. Philip J. Landrigan, Professor and Chairman, Department of Community & Preventive Medicine; Professor of Pediatrics, Mount Sinai School of Medicine

"With Naturally Clean, Hollender breaks the mold, showing us all that making money and doing good are not polar opposites. If you want to keep your family and community healthier, your bank balance higher, and your medical bills lower, then read this book!" Devra Lee Davis, Ph.D.,M.P.H., Director, Center for Environmental Oncology, University of Pittsburgh Cancer Institute, and Graduate School of Public Health

"Hollender is as important to a healthy home as Trump is to great real estate or Emeril is to spicy food. With his non-alarmist approach, Hollender uses his expertise to deliver an absolute mustread for anyone who cares about creating a healthy household." Samantha Ettus, syndicated columnist and creator of The Experts' Guide book series

Jeffrey Hollender is President and Corporate Responsibility Officer at Seventh Generation, Inc., a multiple award-winning company known for its progressive business practices. The founder of a community bank, director of the Social Venture Network, and advisor to The Council on Economic Priorities'best-selling guide book, Shopping for a Better World, he speaks widely on social and environmental responsibility worldwide.