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Making The News: A Guide For Nonprofits And Activists
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Synopses & Reviews
Publisher Comments:
With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.
About the Author
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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Product Details
- ISBN:
- 9780813368986
- Subtitle:
- A Guide For Nonprofits And Activists
- Author:
- Author:
- Publisher:
- Basic Books
- Location:
- Boulder, Colo. :
- Subject:
- Management
- Subject:
- Mass media
- Subject:
- Journalism
- Subject:
- Popular Culture
- Subject:
- Public Relations
- Subject:
- Mass media and social service -- United States.
- Subject:
- Popular Culture - General
- Subject:
- Mass Media - General
- Subject:
- Communication
- Edition Description:
- Includes bibliographical references and index.
- Publication Date:
- 19980416
- Binding:
- TP
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 320
- Dimensions:
- 7.47x5.51x.84 in. .72 lbs.
