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The First Campaign: Globalization, the Web, and the Race for the White House
by Garrett M Graff

The First Campaign: Globalization, the Web, and the Race for the White House Cover

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Synopses & Reviews

Publisher Comments:

How the "flattening of the world" has transformed politics--and what it means for the 2008 election

The 2008 presidential campaign will be like none in recent memory: the first campaign in fifty years in which both the Democrats and the Republicans must nominate a new candidate, and the first ever in which the issues of globalization and technology will decide the outcome.

Garrett M. Graff represents the people that all the candidates want to engage: young, technologically savvy, concerned about the future. In this far-reaching book, he asks: Will the two major parties seize the moment and run the first campaign of the new era, or will they run the last campaign all over again?Globalization, Graff argues, has made technology both the medium and the message of 2008. The usual domestic issues (the economy, health care, job safety) are now global issues. Meanwhile, the emergence of the Web as a political tool has shaken up the campaign process, leaving front-runners vulnerable right up until Election Day.Which candidate will dare to run a new kind of race? Combining vivid campaign-trail reporting with a provocative argument about the state of American politics, Graff makes clear that whichever party best meets the challenges of globalization will win the election—and put America back on course.The First Campaign is required reading for the presidential candidates—and for the rest of us, too.

Review:

"With this accessible but unfocused book, Graff explores the political, economic and technological changes that he believes will make the 2008 presidential election 'the first campaign of a new age.' Before examining the direct impact that globalization and the Web will have on the next campaign, the author lays out the recent history of American national party politics, from the collapse of the Democratic Party and ascendance of the Republican Party in the early 1980s to the racially charged comment that may have cost Republican George Allen the Virginia Senate race in 2006. These historical chapters cover too much ground in too little space (the first chapter, for example, includes discussion of the social revolution of the 1960s, the economic decline of the Rust Belt, the 1980 election and the Monica Lewinsky scandal). However, Graff, an editor at Washingtonian magazine as well as a blogger and former webmaster for Howard Dean, knows a great deal about the contemporary political issues he discusses in the book's more streamlined second half, which brings a thoughtful clarity to his wide-ranging analysis, from the need for sweeping health care reform to the political uses of Twitter.com." Publishers Weekly (Copyright Reed Business Information, Inc.)

Book News Annotation:

The 2008 presidential campaign will shape up to be the first in which candidates meet the campaign challenges of a new technological landscape while simultaneously addressing the pressing problems of 21st century globalization and technological change, hopes Graff (editor at large at Washingtonian magazine). Graff, who has worked as a webmaster for Howard Dean, combines campaign-trail reporting on how candidates have approached technological issues with his own views on proper positions and messages concerning technological investment, educating and recruiting workers, health care, and economic growth. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Combining vivid campaign-trail reporting with a provocative argument about the state of American politics, Graff makes clear that whichever party best meets the challenges of globalization will win the election--and put America back on course.

About the Author

A Vermonter, Garrett M. Graff was Howard Dean’s first webmaster; at FishbowlDC.com, he was the first blogger to be granted credentials for a White House press conference. He is now an editor at Washingtonian magazine.

Product Details

ISBN:
9780374155032
Subtitle:
Globalization, the Web, and the Race for the White House
Author:
Graff, Garrett M
Author:
Graff, Garrett M.
Publisher:
Farrar, Straus and Giroux
Subject:
General
Subject:
General Political Science
Subject:
Political Process - Elections
Subject:
Political Process - Political Parties
Subject:
Government - Executive Branch
Subject:
Presidents
Subject:
Elections
Copyright:
Publication Date:
20071127
Binding:
HC
Language:
English
Pages:
336
Dimensions:
9.24x6.36x1.15 in. 1.30 lbs.