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1 BeavertonBusiness- History and Biography


Sweet and Low: A Family Story
by Rich Cohen

Sweet and Low: A Family Story Cover

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Synopses & Reviews

Publisher Comments:

Sweet and Low is the amazing, bittersweet, hilarious story of an American family and its patriarch, a short-order cook named Ben Eisenstadt who, in the years after World War II, invented the sugar packet and Sweet'N Low, converting his Brooklyn cafeteria into a factory and amassing the great fortune that would destroy his family. It is also the story of immigrants to the New World, sugar, saccharine, obesity, and the health and diet craze, played out across countries and generations but also within the life of a single family, as the fortune and the factory passed from generation to generation. The author, Rich Cohen, a grandson (disinherited, and thus set free, along with his mother and siblings), has sought the truth of this rancorous, colorful history, mining thousands of pages of court documents accumulated in the long and sometimes corrupt life of the factor, and conducting interviews with members of his extended family. Along the way, the forty-year family battle over the fortune moves into its titanic phase, with the money and legacy up for grabs. Sweet and Low is the story of this struggle, a strange comic farce of machinations and double dealings, and of an extraordinary family and its fight for the American dream.

Synopsis:

Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and Sweet'N Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream.

About the Author

Rich Cohen is the author of Tough Jews, The Avengers, and Machers and Rockers, and the memoir Lake Effect. His work has appeared in The New Yorker and Vanity Fair, among many other publications, and he is a contributing editor to Rolling Stone. He lives in New York City.

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Average customer rating based on 1 comment:
swartslanderjc, May 8, 2007 (view all comments by swartslanderjc)
greed has no bounds, a company whose profits come from fake sweetness to a mothers love of money over her own family ,
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Product Details

ISBN:
9780312426019
Subtitle:
A Family Story
Author:
Cohen, Rich
Author:
Cohen, Rich
Publisher:
Picador USA
Subject:
Literary
Subject:
Business
Subject:
Modern - 20th Century
Subject:
United States - 20th Century
Subject:
Ethnic Cultures - General
Subject:
Businessmen
Subject:
Brooklyn (new york, n.y.)
Publication Date:
March 2007
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
828x556x77 55