This complete handbook will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out on talk radio, television, and talk Internet.

A complete handbook on using talk media to promote an issue, a product, or a candidate?a guide to success in campaign 2006. Ready, Set, Talk! will help anyone?from the novice activist to the sophisticated public relations professional?develop a talk media message, prepare a campaign, and roll it out. The authors demystify the process of identifying and analyzing potential media targets and opportunities, and shows readers how to develop media events for maximum attention and continuing exposure on talk media. Rich with real-life examples and anecdotes on how to?and how not to?execute a successful campaign, this revealing media manual pulls no punches. Ratner and Scarrah analyze the conservatives? success on talk media and explain how anyone can do the same, not just by creating their own show, but also by going head to head with others on highly successful existing shows.