Microeconomics in Context provides a thorough introduction to the principles of microeconomics, updated and broadened to reflect the economic realities of the 21st century. The text builds upon the strengths of standard, neoclassical economics, but takes into account environmental, institutional, political, psychological, ethical, and social issues often neglected in other introductory Principles textbooks. The authors introduce students to the standard topics and tools taught in most introductory courses, and to a broader and richer set of topics and tools.