widespead as it has ever been. Far from limited to athletes and actors, superstitious beliefs are common among people of all occupations and every educational and income level. Why is superstitious behavior so prevalent? How is this behavior established and maintained? Is there a superstitious

personality? How do otherwise rational people come to put their faith in such ephemera?

These are the provocative questions that Stuart Vyse addresses in Believing in Magic: The Psychology of Superstition. Superstitions, he writes, are the natural result of several well-understood psychological processes, including our human sensitivity to coincidence, a penchant for developing

rituals to fill time (to battle nerves, impatience, or both), a fear of failure, our efforts to cope with uncertainty, the need for control, and more. Vyse examines current behavioral research to demonstrate how complex and paradoxical human behavior can be understood through scientific

investigation, while he addresses the personality features associated with superstition and the roles of superstitious beliefs in actions. Along the way, we meet a number of colorful characters, researchers, and scientists, including Russian pianist Shura Cherkassky, who always steps onto stage

with his right foot first; Peter and Iona Opie, who first collected the lore and language of children, including many juvenile superstitions ("step on a crack, break your mother's back"), and a patient plagued by irrational thoughts to the point of mental illness (he believed Pepperidge Farms

products could cause earthquakes, since an earthquake had occurred one Thanksgiving, shortly after he'd eaten a Pepperidge Farms turnover).

Although superstition is a normal part of human culture, Vyse argues that we must provide alternative methods of coping with life's uncertainties by teaching decision analysis, promoting science education, and challenging ourselves to critically evaluate the sources of our beliefs. Written in a

style that is both entertaining and authoritative, Believing in Magic shows how an empowering acceptance of rational thinking--and a critical reassessment of the paranormal-- can lead to a richer life.

Gardner

"This book can be rewritten or updated every fifteen years, I believe, since new claptrap presents itself every day. And there are always victims out there ready to surrender their common sense for a talisman...or a ritual that puts them 'in' with their peers and gives them the warm glow of being

avant-garde. Meanwhile, I urge the rationalists out there to snap up this book when they see it. It may be heading for the bonfires."--James Randi, The James Randi Educational Foundation, Fort Lauderdale, Florida

"Professor Vyse presents the historical, sociocultural, and psychological basis for superstition in a clear, interesting, and even entertaining way. What easily could have been a dry, over-intellectualized tome is, instead, a gem of a book that engaginly tells the story of what science has learned

about superstition, of how pervasive and powerful superstition can be, and of why critical thinking skills are so important in everyday life."--Douglas A. Bernstein, Professor of Psychology, University of Illinois, Urbana-Champaign

proclivity towards these irrational beliefs. Superstitions, he writes, are the natural result of several well-understood psychological processes, including our human sensitivity to coincidence, a penchant for developing rituals to fill time (to battle nerves, impatience, or both), our efforts to

cope with uncertainty, the need for control, and more. Vyse examines current behavioral research to demonstrate how complex and paradoxical human behavior can be understood through scientific investigation, while he addresses the personality features associated with superstition and the roles of

superstitious beliefs in actions. Although superstition is a normal part of human culture, Vyse argues that we must provide alternative methods of coping with life's uncertainties by teaching decision analysis, promoting science education, and challenging ourselves to critically evaluate the sources

of our beliefs.

2. The Superstitious Person

3. Superstition and Coincidence

4. Superstitious Thinking

5. Growing Up Superstitious

6. Is Superstition Abnormal, Irrational, or Neither?

7. A Magical View of the World

Coda

Notes

References

Index