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About This Book
ISBN13: 9780316346627 |
Powells.com Staff Pick
Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?
In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."
Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories. Recommended by Dave W., Powells.com
Synopses & Reviews
Publisher Comments:
In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message — that one imaginative person applying a well-placed lever can move the world.
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Synopsis:
This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
About the Author
Table of Contents
1 The Three Rules of Epidemics 15
2 The Law of the Few: Connectors, Mavens, and Salesmen 30
3 The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus 89
4 The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime 133
5 The Power of Context (Part Two): The Magic Number One Hundred and Fifty 169
6 Case Study: Rumors, Sneakers, and the Power of Translation 193
7 Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette 216
8 Conclusion: Focus, Test, and Believe 253
Endnotes 260
Acknowledgments 271
Index 273
What Our Readers Are Saying
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Average customer rating based on 3 comments:
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Currer1013, February 26, 2007 (view all comments by Currer1013)
Ever wonder how something becomes "hip"? Do you look at other people's shoes and think, "Good grief. How did that become 'the thing'?" "The Tipping Point" explains how something as mundane and innocuous as Hush Puppies can become the hippest thing to own, how a regularly occuring phenomena like school violence can become A Social Problem, and how to make something hip. Read it to refute faulty theories at parties, or to come up with some theories of your own on how things become popular--or infamous.
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Lili, November 15, 2006 (view all comments by Lili)
It's amazing how fast new ideas and trends can take off nowadays. Because of my grandpa having Alzheimer's (so painful for us, the family members that he doesn't recognize), I'll take the example of the craze for "mental fitness."
We have a head, a brain and all we have been doing for years is workout our body without thinking about exercising our brain just as importantly. Then Alzheimer's comes, the baby-boomers phenomena and scientists discover that contrary to a false belief we CAN grow new cells IF we stimulate our brain regularly. Now, suddenly Nintendo sells millions of brain video games and brain gyms like Agogus.com (which I joined) become the great thing to do.
I'm amazed and delighted by this continuous progress and I highly recommend this book.
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sejalkanoi, May 8, 2006 (view all comments by sejalkanoi)
this book though made an interesting read, it still could not explain alot of things, case study was good their approach of coming to a conclusion very good yet the book is cold and makes out human beings to be like robots, there are so many things you cant tag to a living being. i have recommended the book to sev people from diff prof and bckgrnds, and one relative commented whatever the book has to say can be learnt much better practically. cheers to the author for making an attempt but the style of writing does not make me want to read the book again. on the other hand sorry for a comparison but books like the alchemist though dealing with a different topic, make a long lasting impact. the author seems to know the human mind much better based on the sixth sense and not some lab case studies.
ps: not all humans can be scrutinised under a micrscope like a specimen.
View all 3 comments
Product Details
- ISBN:
- 9780316346627
- Subtitle:
- How Little Things Can Make a Big Difference
- Author:
- Author:
- Publisher:
- Libri
- Location:
- Boston
- Subject:
- Marketing - General
- Subject:
- Social Psychology
- Subject:
- Advertising & Promotion
- Subject:
- Causation
- Subject:
- Context effects (psychology)
- Subject:
- Psychology, Social.
- Subject:
- Causality
- Subject:
- Context effects
- Subject:
- Contagion
- Copyright:
- 2002
- Edition Description:
- 1st Back Bay paperback ed.
- Publication Date:
- January 2002
- Binding:
- Paperback
- Language:
- English
- Pages:
- 304
- Dimensions:
- 8.36x5.52x.85 in. .64 lbs.
