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Moral Politics: How Liberals and Conservatives Think, 2nd Ed
by George Lakoff
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About This Book
ISBN13: 9780226467719 |
Only 2 left in stock at $13.95!
Synopses & Reviews
Publisher Comments:
Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family — especially the ideal family — is the most powerful metaphor in politics today. Revealing how family-based moral values determine views on diverse issues as crime, gun control, taxation, social programs, and the environment, George Lakoff looks at how conservatives and liberals link morality to politics through the concept of family and how these ideals diverge. Arguing that conservatives have exploited the connection between morality, the family, and politics, while liberals have failed to recognized it, Lakoff explains why conservative moral position has not been effectively challenged. A wake up call to political pundits on both the left and the right, this work redefines how Americans think and talk about politics.
For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.
Synopsis:
conversion in progress
Synopsis:
In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.
About the Author
George Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is also the author of Women, Fire, and Dangerous Things and co-author of Metaphors We Live By and More than Cool Reason, all published by the University of Chicago Press-as well as co-author of Philosophy in the Flesh and Where Mathematics Comes From.
What Our Readers Are Saying
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Average customer rating based on 2 comments:
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scottvw, March 25, 2007 (view all comments by scottvw)
This book attempts to explain too much using a simple cognitive/linguistic approach. It reduces conservative and liberal ideas to stereotypes in an attempt to explain them. The liberal slant of the professor's ideas is evident throughout the book, despite his efforts to be "objective." He eventually drops the pretense of being objective about 2/3 of the way through, and then the wheels start to come off of his arguments. For a more complete review, visit ripsbooks.blogspot.com.
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carl, August 29, 2006 (view all comments by carl)
A detailed, academic book, yet quite readable. The nutshell version is Lakoff's "Dont Think of an Elephant". This book is essential to anyone attempting to have political influence through speaking or writing. Expertly decodes the words that manipulate minds.
Shows how to craft arguments that work on liberals and conservatives.
View all 2 comments
Product Details
- ISBN:
- 9780226467719
- Subtitle:
- How Liberals and Conservatives Think, Second Edition
- Author:
- Author:
- Publisher:
- University of Chicago Press
- Location:
- Chicago, IL
- Subject:
- General
- Subject:
- United states
- Subject:
- Conservatism
- Subject:
- Social ethics
- Subject:
- Liberalism
- Subject:
- Political ethics
- Subject:
- Social values
- Subject:
- General Political Science
- Subject:
- Political Ideologies - Conservatism & Liberalism
- Copyright:
- 2002
- Edition Number:
- 2
- Edition Description:
- Includes bibliographical references and index.
- Series Volume:
- 107-27
- Publication Date:
- May 2002
- Binding:
- Paperback
- Language:
- English
- Pages:
- 471
- Dimensions:
- 8.30x5.60x1.27 in. 1.20 lbs.
