Current tactics can't solve today's complex global crises. The "bad boys of environmentalism" call for a bold and empowering new vision.

Environmental insiders Michael Shellenberger and Ted Nordhaus triggered a firestorm of controversy with their self-published essay "The Death of Environmentalism," which argued that environmentalism cannot deal with global warming and should die so that a new politics can be born. Global warming is far more complex than past pollution problems, and American values have changed dramatically since the movement's greatest victories in the 1960s, but environmentalists keep fighting the same old battles. Seeing a connection between the failures of environmentalism and the failures of the entire left-leaning political agenda, the authors point the way toward an aspirational politics that will resonate with modern American values and be capable of tackling our most pressing challenges.

In this eagerly awaited follow-up to the original essay, the authors give us an expansive and eloquent manifesto for political change. What Americans really want, and what could serve as the basis for a new politics, is a vision capable of inspiring us to greatness. Making the case for abandoning old categories (nature/market, left/right), the authors articulate a pragmatism fit for our times that has already found champions in such prominent figures as Hillary Clinton and Barack Obama.

This book will hit the same nerve as What's the Matter with Kansas and Don't Think of an Elephant. But its analysis will reshape American politics for decades to come.

"Three years after their contentious, seminal essay 'The Death of Environmentalism' advocated a radical reassessment of the global warming delimma, career environmental activists Nordhaus and Shellenberger present the book version, which mines post-materialist thought for solutions that fall somewhere between the death threats and band-aid solutions they say are currently masquerading as debate and progress. Arguing that preservation requires something 'qualitatively different from limiting our contamination of nature,' Nordhaus and Shellenberger contend that, as Americans, we must collectively sacrifice our standard of living to reverse the inevitable, a seemingly impossible but necessary task in a nation plagued by affluence envy and credit card debt. Referencing a wide array of current political and environmental work, Nordhaus and Shellenberger show how current pop-environmentalism (think Al Gore's An Inconvenient Truth) is mired in a 'pollution paradigm... profoundly inadequate for understanding and dealing with global warming.' True progress, they contend, requires embracing a pragmatic approach to the constantly changing world, rather than a stubborn belief that 'all things have an essential unchanging nature' which can be protected or restored. Though their plan to sell the largest middle class in history on 'a new vision of prosperity' (defining wealth by 'overall well-being') seems like a long shot, their big-picture ideas are important and intensely argued, making this a convincing, resonant and hopeful primer on 'postenvironmentalism.'" Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)

"The book reads like a collection of interrelated essays; too bad the authors' vision is fleshed out only in the last chapter." Library Journal

In this eagerly awaited follow-up to the authors original, controversial essay, "The Death of Environmentalism," Shellenberger and Nordhaus present an expansive and eloquent manifesto for political change.

Michael Shellenberger and Ted Nordhaus have spent their entire careers working with environmental organizations. The two are managing directors of American Environics, a social values research and political strategy firm, and are senior fellows with the Breakthrough Institute. Their vision of a new, more effective environmentalism is reflected in these proposals already introduced in Congress: "The New Apollo Project,"by Representative Jay Inslee; "Health Care for Hybrids,"by Senator Barack Obama; and "Global Warming Preparedness,"by Senators John Kerry and Olympia Snowe.Ted Nordhaus and Michael Shellenberger have spent their entire careers working with environmental organizations. The two are managing directors of American Environics, a social values research and political strategy firm, and are senior fellows with the Breakthrough Institute. Their vision of a new, more effective environmentalism is reflected in these proposals already introduced in Congress: "The New Apollo Project,"by Representative Jay Inslee; "Health Care for Hybrids,"by Senator Barack Obama; and "Global Warming Preparedness,"by Senators John Kerry and Olympia Snowe.