Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world’ s most popular bloggers It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage their blogs, and the single most-important element of each blogger’ s success. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.

This book consists of informal Q& A interviews with thirty of the Web’ s most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject’ s responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.

Interviews are slanted toward the how-to elements and how each blogger became successful: Getting started (selecting a subject, hosting, software, etc.) Promoting the blog Managing posts Interacting with posters and “ lurkers”

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in "Wired" magazine, "Popular Science," and on CNN, NPR, MSNBC, and "20/20," In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

With over 100 million blogs out there, how do a small number of bloggers set themselves apart from the pack?

That's the question that drove Michael A. Banks to go out an sit down with thirty of the best-known blogger and try to find out what makes their blogs influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in Wired magazine, the Wall Street Journal, Popular Science, and on CNN, NPR, and MSBNC. For some it's an addictive hobby, for others it's how they make a living. But for all of them, it's their passion.

For me, the future of journalism is blogging.-- Mary Jo Foley, All About Microsoft

I do my best thinking via my blogs.-- Chris Anderson, The Long Tail

One of the true beauties and powers of blogs is that they can give voice to people who are not heard.-- Frank Warren, PostSecret

When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility.-- Gina Trapani, Lifehacker.com

Bloggers interviewed in Blogging Heroes include: Steve Garfield Grant Robertson Victor Agreda mark Frauenfelder Eric T. Robert Scoble Richard MacManus Gary Lee Deidre Woollard Rebecca Lieb Steve Rubel Scott McNulty Gina Trapani Mary Jo Foley Brad Hill Philipp Lenssen Chris Grant Kristin Darguzas Brian Lam Joel Comm Peter Rojas Mike Masnick Deborah Petersen Ken Fisher John Neff Frank Warren Dave Rothman Dave Taylor Ina Steiner Chris Anderson

With more than 57 million currently active blogs, Web logs are easy to link to one another so that information posted spreads quickly, making them an effective sales, marketing, or promotional tool. This exciting book features interviews and conversations with 30 of the most experienced bloggers and offers unprecedented advice on how to start and maintain a blog, attract and measure audiences, and profit from blogs. Readers can then visit each blog to see how the advice and methodology from each blogger is implemented and successfully put into action.

The featured bloggers are the top in their respective fields and they share the single most-important element to their success, in addition to tips on selecting topics, researching, writing, dealing with problems and lurkers, and more

Reveals techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate

Featured bloggers include:

Thomas Dolby (thomasdolby.com)

David Rothman (Teleread.org)

Chris Anderson, Editor-in-Chief of Wired

Mark Frauenfelder (BoingBoing.com)

Michael Arrington (techcrunch.com)

Robert Scoble (scobleizer.com)

Peter Rojas (engadget.com)

Ina Steiner (AuctionBytes.com)

Gina Trapani (Lifehacker.com)

Alex Pareene (wonkette.com)