Wikis. Widgets. Podcasts. Blogs. If you're in online marketing, these terms--virtually unknown a mere few years ago--are part of your everyday vocabulary. But thinking a site is automatically up-to-date because it incorporates a couple of Web 2.0 add-ons is a huge mistake. We're in the Age of Engage, and the best companies understand the underlying trends of openness, sharing, and user involvement that have transformed the Internet. The static Web was about sites and content. The live Web is about time and people. Live Web companies like Digg, Facebook, and YouTube innovated collaboration and participation; in The Age of Engage, Denise Shiffman lays out a provocative blueprint for focusing on people over content and sharing over controlling like these massively successful sites. This essential guide shows you how to open meaningful interaction with Web users--??conversations that will catalyze markets and bring your bus

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. The Age of Engage, by respected marketing strategist Denise Shiffman, will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.