The Designeras Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative businessaand also successful designers who want to put a little more thought into their operations. Whether youare a freelancer, an aspiring entrepreneur or a seasoned small-business owner, youall learn everything you need to know about how to market and price your services.

This book shows you how to: learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design processawithout fearfigure out a fair hourly rate and give an accurate estimate for a projectYouall learn the ins and outs of creating and running a creative services businessathe things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business-and also successful designers who want to put a little more thought into their operations. Wheth