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Where the Suckers Moon: The Life and Death of an Advertising Campaign
by Randall Rothenberg
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About This Book
ISBN13: 9780679740421 |
Only 2 left in stock at $9.95!
Synopses & Reviews
Publisher Comments:
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
Description:
Includes bibliographical references (p. [431]-[460]) and index.
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Product Details
- ISBN:
- 9780679740421
- Subtitle:
- The Life and Death of an Advertising Campaign
- Author:
- Publisher:
- Vintage Books USA
- Location:
- New York :
- Subject:
- General
- Subject:
- Fiction
- Subject:
- Marketing
- Subject:
- Automobiles
- Subject:
- Advertising & Promotion
- Subject:
- Advertising
- Subject:
- Advertising campaigns
- Subject:
- Advertising agencies
- Subject:
- Subaru automobile
- Subject:
- Subaru automobile -- Marketing -- Case studies.
- Copyright:
- 1995
- Edition Description:
- 1st Vintage Books ed.
- Series Volume:
- 478
- Publication Date:
- October 1995
- Binding:
- Paperback
- Language:
- English
- Illustrations:
- Yes
- Pages:
- 496
- Dimensions:
- 7.88x5.42x1.13 in. .82 lbs.
