Synopses & Reviews
The rise of new and dynamic low-cost airlines, spearheaded by easyJet, Ryanair, Go, and Buzz, is currently Europe's biggest business success story. This title analyzes of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary, and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. Answering questions such as But where did it all start? Who came up with the idea of ticketless booking via the internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? and Are they safe?, this is the real story of these revolutionary airlines.
Synopsis
Recent unforeseen terrorist events have left the US - and global - airline industry in crisis. But the industry was already in the midst of a revolution. Spearheaded by the Southwest airlines, low cost, fast turnaround airlines, flying from local airports, had begun to provide dramatic competition to the bigger, more established industry names. More than a business book, much more than a travel book, this is the compelling -- and supremely topical - David and Goliath story of a modern business phenomenon and the dynamic men and women behind it. No Frills documents unparalleled events in the history of aviation travel as they unfold. How Southwest Airlines inspired UK budget airlines such as EasyJet and Ryanair
About the Author
Simon Calder is a senior travel correspondent for the Independent, a contributing editor of Conde Nast Traveller, and a frequent BBC radio and television presenter.