Synopses & Reviews
In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.
Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.
Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:
* An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists
Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.
Visit www.Macrowikinomics.com.
Review
"
MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change."
--Lazaro Campos, CEO, Swift
"The MacroWikinomics assertion that 'there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential."
--Michael Dell, President and CEO, Dell inc.
"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world-would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face."
Brian J. Dunn, CEO, Best Buy Co., Inc.
"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart."
--Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne
"When Tapscott and Williams released Wikinomics, it heralded a new era of collaboration -- one that has had a profound impact on how business is done. Now with "MacroWikinomics, they sow how business, government and civil society and people everywhere can leverage technology to work together in new ways to solve the greatest problems of our multi-polar world. Critical reading for those who want to help shape the new agenda."
--Bill Green, Chairman and CEO, Accenture
"Macrowikinomics sets out comprehensively and holistically, what it will take to reset the post crisis world, harnessing the power of the Net and the NetGeneration."
--Ian Hudson, President EMEA, Dupont
"Once again Don and Anthony nailed it. There is no better team to tell us what's coming next. This is a must read if you want to know how mass collaboration in a re-booted world will transform us."
--Jeff Joerres, Chairman and CEO, ManPower
"Like Lewis and Clark for the digital age, Tapscott and Williams have explored the borders, boundaries and landscape of the new interdependent world. They are the cartographers of the 21st century and Macrowikinomics is a map for the transformational voyage we surely must take."
--Kevin Kelly, CEO, Heidrick and Struggles
"A magnificent work, Tapscott and Williams guide us through the labyrinth of a new world where everything is being redesigned by collaboration on the Internet. MacroWikinomics follows the threads of collective intelligence as they reweave the fabric of our institutions."
Kevin Kimberlin, Chairman of Spencer Trask and Co
"A provocative and powerful series of ideas and case studies which challenge every leader to seize the opportunity to "make a difference." The fresh perspectives in Macrowikonomics should inspire all of us to collaborate in new ways to leverage talent and ideas from every corner of the world and develop new solutions to meet the challenges we are facing today."
--Craig Mulhauser, CEO, Celestica
"A Masterpiece. An iconic and defining book for our time. Macrowikinomics shows us a future ready to be shaped (and saved) by a global network of extracurricular thinkers. Once again, Don and Anthony prove that in the new global economy it's much better to throw ideas than to throw elbows. Take heart and take heed, technology has shrunk the world so we can grow it anew. And the seeds are all in here."
--Mark Parker, CEO, Nike Inc.
"Tapscott and Williams have crafted a blueprint to a better world for our children. Macrowikinomics defines the agenda for systemic change we need, and ignore at our peril."
-Kal Patel, Executive Vice President, Best Buy
"Majestic-- breathtaking in its breadth, coverage, and richness of detail. Don and Anthony have taken the trends of collaboration, openness, sharing, integrity and interdependence, and placed them in pragmatic real-life contexts across a plethora of spheres covering government and citizenship, healthcare, education, transportation, media and banking. Thoroughly recommended for anyone who's interested in seeing how the world is changing."
-JP Rangaswami, Chief Scientist, BT Group PLC
"Tapscott and Anthony Williams' insights about the power of collaborative innovation and open systems, and their call to 'reboot' our institutions - usiness, education, media, government - hasn't come a minute too soon. Macrowikinomics inspires by chronicling these pathbreaking developments and pointing the way forward for all of us."
--Eric Schmidt, CEO Google
"A rich and expansive guide to not only adapting to but also mastering our digital future. A must read for any decision maker!"
-Klaus Scwabb, Founder and Executive Chairman, World Economic Forum
"MacroWikinomics underscores the critical importance of transparency, participation and collaboration among business, government and citizens in addressing global challenges like corruption."
Nancy Zucker Boswell, Managing Director, Transparency International
Synopsis
The sequel to the groundbreaking and bestselling Wikinomics, with new ideas and applications for mass collaboration.
In their 2007 bestseller Wikinomics, Don Tapscott and Anthony Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.
In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.
In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other. You'll meet innovators such as:
a An Iraq veteran whose start-up car company is staffed by over 45,000 competing designers and supplied by microfactories around the country
a A micro-lending community where 570,000 individuals help fund new ventures-from Azerbaijan to the Ukraine
a An online community for people with life-altering diseases that's also a large scale research project
Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.
Synopsis
Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.
Synopsis
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Synopsis
Conventional wisdomand#160;holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pantsand#8212;but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online.
Location Is (Still)and#160;Everythingand#160;is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.
Synopsis
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.
Anyone can go online and buy a pair of jeansand#8212;but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.
In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect and#8212; and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
About the Author
David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, where he studies how we use the Internet and related technologies to search, shop, and sell. David developed Whartonand#8217;s first course on digital marketing and e-commerce, and he is an active angel investor in, and adviser to, a variety of successful Internet startups. David is a New Zealand citizen and received his PhD from Stanford Universityand#8217;s Graduate School of Business. He divides his time between Philadelphia and San Francisco, and searches and shops online from both places.