Synopses & Reviews
The highly acclaimed exploration of sushis surprising history, global business, and international allure One generation ago, sushis narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planets most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the worlds most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?
A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalizations dynamics, the book traces sushis journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, youll never see the food on your plateor the world around youquite the same way again.
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"[A] fascinating read that enlightens as much as it whets the appetite." Seattle Times
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"Often entertaining...at times painfully detailed and deliberate." New York Times
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"Fish-loving optimists will enjoy Issenberg's work." Boston Globe
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"[A] clear, engaging account of the business behind one of the world's most popular foods." Dallas Morning News
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"[A] fascinating and highly readable book about the world's relatively recent appreciation for raw fish and fermented rice." Cleveland Plain Dealer
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"This is one of those rare books that reveals a vast and fascinating system behind something you've entirely taken for granted. The Sushi Economy is not just a book about our growing appetite for raw fish it's a brilliant look at globalization in practice." Steven Johnson, bestselling author of The Ghost Map and Everything Bad is Good for You
Synopsis
Jumping from Mediterranean docks to the multimillion-dollar tuna auctions of Japanese fish markets, The Sushi Economy traces sushi's journey from Tokyo street snack to global delicacy. 8-page photo insert.
About the Author
Sasha Issenberg has written for Slate, the Washington Monthly, Philadelphia, and George, where he served as a contributing editor.