Synopses & Reviews
Weight Loss Boss is a frank, funny, and groundbreaking guide to surviving and thriving in an obesogenic world, from the CEO of Weight Watchers International.We live in a dangerous food world, full of temptation and instant gratification. No wonder obesity among Americans has tripled since the 1960s—and that those prone to weight gain fail over and over to maintain their hard-won goals. Simply put, our brains and environments are stacked against us. Simplistic willpower-based and food-focused diets will never bring lasting change.
But a solution is within reach—one that will help readers live better, longer, and more happily.
In fact, David Kirchhoff isnt just the President and CEO of Weight Watchers—hes also one of its biggest success stories. In his pursuit of a trim physique, Kirchhoff divulges his slide into full-fledged obesity, his struggles to manage his relationship with food, and to find an exercise regimen that sticks. Drawing on the latest scientific research and numerous other inspiring personal stories, he makes the case that the only recipe for long-term success is to radically shift our mindset when thinking about obesity and adopting a healthy lifestyle that stays with us for good. This requires incorporating positive habits that become second nature, and rigorously managing ones food environment—as well as embracing practical behavior-change tools and other sustainable maintenance strategies. In the light of a new, healthier lifestyle that helps readers look good and feel good, change isnt a burden--its a release.
All author royalties will be donated to Share Our Strength (www.strength.org), a nonprofit organization that supports the goal of ending childhood hunger in the U.S. by 2015.
Review
"In his inspiring new book, Weight Loss Boss, WW's charismatic leader tells his own story and offers a myriad of tips for weight-challenged readers." -- TIME.com
Review
"A refreshing, authentic look at the struggle of losing weight and maintaining it by the head of one of the most successful weight loss brands in the world . . . Kirchhoffs advice and tips are realistic, relatable, practical for everyone, and they pave the way for a sustainable, healthy lifestyle."—Jennifer Cohen, FORBES.com
"In his inspiring new book, Weight Loss Boss, Weight Watchers charismatic leader tells his own story and offers a myriad of tips for weight-challenged readers."—TIME.com "A breezy read" … "The book paints him as likably [sic] neurotic and vulnerable, someone for whom merely opening up a carton of ice cream can prompt a ‘kind of narcotic effect." Simon Houpt "The Skinny on Weight Watchers"—The Globe and Mail
Synopsis
David Kirchhoff isnt just the CEO of Weight Watchers—hes also one of its biggest success stories. In his funny, insightful, and nakedly revealing memoir of finding career success and a trim physique, Kirchhoff recounts his slide into full-fledged obesity, his struggles to manage his relationship with food, and to find an exercise regimen that sticks. Along the way, he explains why its so challenging for people to stay slim in an obesogenic world, and why men in particular have special weight-loss needs. As a guidebook for both men and women, Kirchhoffs memoir is a groundbreaking look at the pathology of obesity, and offers a plan for readers to escape its grasp.
Through the stark lens of his own experience, and drawing on the latest research, Kirchhoff covers what worked for him—and whats proven to work—in terms of goal setting, healthy habit formation, appetite control, behavior change tools, and maintenance strategies. With these hard-won insights about how to stay thin in a fat world, Kirchhoff offers help to dieters at any stage of their journey, and builds the larger case for industry and public policy change to address the U.S.s obsesity epidemic.
Synopsis
David Kirchhoff isnt just the President and CEO of Weight Watchers—hes also one of its biggest success stories. After a life-changing conversation with a doctor about how his escalating weight was threatening his health, Kirchhoff embarked on a life-altering journey to lose weight and keep it off. In Weight Loss Boss, his personal and often hilarious narrative, he divulges his slide into full-fledged obesity and chronicles his struggle to manage his relationship with food and to find an exercise regimen that sticks. Drawing on the latest scientific research and inspiring personal stories of Weight Watchers members and others, Kirchhoff makes the case that the only recipe for long-term success is to radically shift the way we think about weight maintenance. Reductive willpower-based and food-focused diets will never bring lasting change. He explains how to incorporate positive habits that become second nature, to rigorously manage ones food environment—and embrace practical behavior-change tools. In the light of a new, healthier lifestyle, change isnt a burden—its a release.
About the Author
David Kirchhoff is the President and CEO of Weight Watchers International. In this role, he oversees a network of 45,000 service providers around the world who help 1.5 million people in its meetings each week. Prior to becoming President and CEO of WWI in 2006, Kirchhoff held several positions within the company, including Chief Operating Officer for Europe and Asia; he was also part of the original management team of WeightWatchers.com, Inc. Earlier, Kirchhoff was the Chief Financial Officer of the Enthusiast Media Group of Primedia, Inc.; Director of Corporate Strategy and Development for Pepsico, Inc.; and a manager and consultant with The Boston Consulting Group in Washington, D.C.
David Kirchhoff holds a B.S. in Biomedical and Electrical Engineering from Duke University and an M.B.A. with High Honors from the University of Chicago Graduate School of Business.