Synopses & Reviews
Sir Richard Branson is one of the worlds most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people.
Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the worlds biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.
Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.
Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.
Synopsis
For the first time, Richard Branson reveals the secrets of his success and shares the lessons he’s learnt along the way. Since his first business venture, publishing a student magazine in 1968, Richard Branson has become one of the world’s most successful entrepreneurs. Today, his Virgin Group is recognized the world over and Branson is its charismatic public face. For the first time, Richard is prepared to share the inside track on some of his greatest business deals so that everyone, be they executives or just starting out in business, can learn from his achievements—as well as his failures.Combining practical business advice with personal stories, this book is a remarkable account of how hard work, creative thinking and calculated risk can lead to incredible achievement and tremendous success. Far from a stuffy business textbook, this book is made up of all new material including never-before-seen diary and notebook entries from Richard’s personal archive. Content will cover a huge range of areas including: People and Work/life Balance Money and ProfitsThe Power of the BrandLearning from Missed OpportunitiesSex and CelebrityThe Social Responsibility of Business
Synopsis
For the first time, the billionaire entrepreneur reveals the secrets of his success and shares the lessons he's learned along the way. Includes all-new material including never-before-seen diary and notebook entries from Branson's personal archive.
Synopsis
The biggest business publication of 2009 — Branson's business secrets now in paperback.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.
Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
From the Trade Paperback edition.
About the Author
SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography,
Losing My Virginity, and his books on business,
Screw It, Let's Do It and
Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.
From the Trade Paperback edition.