Synopses & Reviews
Rethinking Business for the New Millennium
Yes, you can build your own profitable business that gives you the freedom to express your creativity and drive as well as social and economic responsibility. In Creating an Herbal Bodycare Business, Sandy Maine shares her experience and philosophy of building a successful company, as well as stories from other business owners who work with their hands and minds to enrich the health and well-being of others.
You'll find in-depth profiles of responsible business owners in earth-friendly enterprises such as:
-- Aromatherapy
-- Massage
-- Hemp products
-- Education and conferencing
-- Natural skincare, bath, and cosmetic products
Synopsis
Sandy Maine turned her love of soapmaking into a $1 million business. Now she shares her business-building methods and philosophy so that others can make their dreams a reality. This inspiring book offers profiles of successful entrepreneurs in many areas, including aromatherapy and herbal bodycare, plus advice for marketing a product, employing others, and much more.
Synopsis
With a $15 investment, Sandy Maine turned her love of soapmaking into a $1 million business. Now, in Creating an Herbal Bodycare Business, she shares her business-building methods and inspiring philosophy to help you run a profitable business doing exactly what you love. You'll learn how to create a sound business plan, analyze your market and price your products, set up a system for keeping accounts and records organized, design print and on-line marketing materials, employ staff, and much more. She also features profiles of successful entrepreneurs in many areas, including aromatherapy and herbal bodycare.
About the Author
Author Sandy Maine's interest in soapmaking was instilled early in life as she watched her grandmother make utilitarian soap in their home. In 1979, she founded SunFeather Natural Soap Company with a mere $15.00 investment. And 20 years later, she is still operating the business which employs 20 people who produce about 4,000 pounds of soap each week. Sandy's husband Louis is Vice President of the soap company. Sandy is the author of Storey's Creating an Herbal Bodycare Business, as well as three additional herbal and soapmaking books. One of her titles, The Soap Book: Simple Herbal Recipes, received the 1997 Benjamin Franklin Award. She is a member of Business For Social Responsibility and a number of environmental and human rights organizations. Sandy tithes to more than 10 humanitarian and environmental causes throughout the world from the sale of SunFeather soaps. She is also an Adirondack Wilderness Guide, and her two children share her interest in nature. In September of 1998, Sandy was the featured speaker at the first soapmaker's conference. She is known for her dedication to create innovative soap products, such as soapdough and soap tassels, as well as teaching others how to make soap for a hobby or for a living. Currently she is involved in making a soapmaker's guild in the Ithaca, New York area, where she lives.
Table of Contents
Dedication
Acknowledgments
Introduction: The Collec tive Art of Good Living
Part I: The Creative Art of Business Philosophy
Chapter 1: creating work and culture
Chapter 2: a call to garden: growing your business
Part II: Natural Bodycare Business Owners Share Their Stories
Chapter 3: the story of sunfeather natural soap company
Chapter 4: from california to the vermont highlands
Part III: The Journey Begins
Chapter 5: dreaming and planning
Chapter 6: setting up shop
Chapter 7: building a market
Part IV: The Art of Management
Chapter 8: maintaining, growing, and sustaining your business
Conclusion: Hopes for the Future
Suggested Reading
Appendix: A Sample Purchase Order
Resources
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