Synopses & Reviews
The ultimate guide for the ambitious professional who wants to learn more about management, but doesn't have the time or money for business school. This highly readable guide demystifies MBA lingo and guides you through key MBA subjects like management, marketing, finance, operations, and more. Learn how to read financial documents, analyze market trends and competition, streamline operations, and begin to think and act like a manager! Special sections deal with emerging MBA topics like business ethics, team building, quality control, and understanding international business.
Synopsis
You're no idiot, of course. At the office you meet your deadlines, schmooze your boss, and turn in quality work. But when it comes to understanding the skills of higher management, you think you need Finance 101! Relax--class is in recess! The Complete Idiot's Guide to MBA Basics teaches you everything you need to know about management--but were afraid to ask. You will learn the key concepts of accounting, economics, finance, operations, and marketing--and use them to improve your workplace and your career. In this Complete Idiot's Guide, you get:
Synopsis
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.
Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.