Synopses & Reviews
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Synopsis
BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.
About the Author
A native of the Chicago area, William G. Zikmund was a professor of marketing at Oklahoma State University and died shortly after completing the eighth edition. He received a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Before beginning his academic career, Professor Zikmund worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). Professor Zikmund also has served as a marketing research consultant to several business and nonprofit organizations. During his academic career, Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, ranging from the Journal of Marketing to the Accounting Review to the Journal of Applied Psychology. In addition to Exploring Marketing Research, Professor Zikmund authored Essentials of Marketing Research, Business Research Methods, Marketing, Effective Marketing, and a work of fiction, A Corporate Bestiary. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators? Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science, and Journal of Business Research.In addition to co-authoring four textbooks, Barry Babin has published over seventy research publications in prestigious periodicals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Business Research, the Journal of Retailing, Psychological Reports, Psychology and Marketing, and the Journal of the Academy of Marketing Science. Dr. Babin has won also numerous honors for his research, including the University of Southern Mississippi?s Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. His research focuses on the effect of the service environment on employees and customers, and his expertise lies in building successful outcomes that support long-lasting, mutually beneficial relationships with employees and customers. He also has expertise in encouraging creativity in the workplace and wine marketing. Dr. Babin?s primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving, and he is a popular and frequent international presenter, having lectured in countries including Australia, South Korea, France, Germany, Canada and the United Kingdom. Dr. Babin is current president of the Academy of Marketing Sciences, former president of the Society of Marketing Advances, and marketing editor for the Journal of Business Research.Jon is an Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has pulished articles in journals such as Entrepreneurship Theory and Practice, Journal of Management, and the Journal of Business Research.Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal Of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.
Table of Contents
PART 1. INTRODUCTION. Chapter 1. The Role of Business Research. Chapter 2. Information Systems and Knowledge Management. Chapter 3. Theory Building. Chapter 4. The Research Process: An Overview. Chapter 5. Ethical Issues in Business Research. PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6. Problem Definition and the Research Proposal. Chapter 7. Exploratory Research and Qualitative Analysis. Chapter 8. Secondary Data. PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9. Survey Research: An Overview. Chapter 10. Survey Research: Basic Methods of Communication with Respondents. Chapter 11. Observation Methods. Chapter 12. Experimental Research. PART 4. MEASUREMENT CONCEPTS. Chapter 13. Measurement and Scaling Concepts. Chapter 14. Attitude Measurement. Chapter 15. Questionnaire Design. PART 5. SAMPLING AND FIELDWORK. Chapter 16. Sample Designs and Sampling Procedures. Chapter 17. Determination of Sample Size: A Review of Statistical Theory. Chapter 18. Fieldwork. PART 6. DATA ANALYSIS AND PRESENTATION. Chapter 19. Editing and Coding: Transforming Raw Data into Information. Chapter 20. Basic Data Analysis: Descriptive Statistics. Chapter 21. Univariate Statistics. Chapter 22. Bivariate Analysis: Tests of Differences. Chapter 23. Bivariate Analysis: Measures of Association. Chapter 24. Multivariate Analysis. Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up. PART 7. VIDEO CASES. PART 8. CRITICAL THINKING CASES.