Synopses & Reviews
Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, supervisors, and industry leaders—that took him to the heights of professional and personal achievement. Hes managed some of the worlds top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. Hes grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.
The secret, Siegel says, is to know what makes others tick. For some, its financial security; for others, its respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.
The nine universal rules outlined in Know What Makes Them Tick include:
See Where You Want to Be, Not Where You Are
Find Your Ambassadors
Show Whats in It for Them
Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. Its an eye-opening guide to a unique and powerful approach that anyone can use.
Review
“In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality.” Ken Mok, television producer, America's Next Top Model
Review
“Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone whos ever wished for a Siegel to represent him or her, its all right here in Know What Makes Them Tick.” Tony Gwynn, Eight-time National League Batting Champion, Baseball Hall of Fame; and Alicia Gwynn, Philanthropist
Review
“Who is this book for? Anyone who wants to make a difference.” Bob Johnson, founder of Black Entertainment Television, chairman of The RLJ Companies, and owner of the Charlotte Bobcats
Review
“When Max speaks, people listen … and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel. Chuck Wielgus, CEO of USA Swimming
Review
“Working with Max closely for over a decade, I have benefited personally from the treasures in this book--and I am a walking testimony to its real-life benefits.” Kirk Franklin, Seven-Time Grammy Award Winner
Review
“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner--an empowering feeling if ever there was one.” Chris Gardner, author of < i=""> The Pursuit of Hap pyness <> and < i=""> Start Where You Are <>
Synopsis
“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner—an empowering feeling if ever there was one.” — Chris Gardner, author of
The Pursuit of Happyness and
Start Where You Are “Winners attract winners and smart leaders attract smart followers…. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel." — Chuck Wielgus, CEO of USA Swimming
From highly innovative and successful business executive Max Siegel comes a straightforward and original self-help book that will give readers the upper hand in almost any kind of negotiation process.
About the Author
A marketing innovator across the sports and entertainment industries, Max Siegel made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that he held dual titles at Sony/BMG, serving as both senior vice president of Zomba Label Group, where he was on the executive team that managed the careers of stars such as Britney Spears, Justin Timberlake, and Usher; and as president of Zomba Gospel, where he helped mastermind the unprecedented success of gospel stars such as Kirk Franklin, Fred Hammond, and Donnie McClurkin. A graduate of the University of Notre Dame Law School, he founded a talent agency that represented stars of music and sports, including football legend Reggie White and batting champion Tony Gwynn. Now CEO of Max Siegel Inc., a sports and media conglomerate, he serves as head of NASCARs Drive for Diversity program, president of the Revolution Racing team, director of a pop and gospel music label, and a television producer. The coauthor of About My Fathers Business: Merging Ministry and Industry,he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana.